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題 名 | 網路社群知識分享影響因素之探討=A Study on Knowledge Sharing in Virtual Community |
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作 者 | 林蘋; 陳素緩; 蘇東福; | 書刊名 | 崑山科技大學學報 |
卷 期 | 2 民94.11 |
頁 次 | 頁73-83 |
分類號 | 494 |
關鍵詞 | 知識分享; 虛擬社群; 社會資本理論; Knowledge sharing; Virtual community; Social capital theory; |
語 文 | 中文(Chinese) |
中文摘要 | 在21世紀裡,企業組織的成敗取決于全球化競爭、產品上市時間及組織回應速度,而知識更凌駕資本與勞力成為企業組織競爭最重要的策略資源之一。知識管理涵蓋知識的獲得、儲存、取用、交換與分享,而組織中的知識分享是知識管理最重要的一環。在組織裡成員因興趣相投而組成各種社群來分享知識,組織中的社群又分為實體社群與虛擬社群兩種。我們發現大部份的學者和研究者,研究方向大都著重於實體社群中知識的分享與轉移,然而對於虛擬社群的知識分站研究則付之闕如。因此,本研究根據廣為學術界接受、專門解釋組織中資源交換的社會資本理論,針對組織中虛擬社群成員之知分享意願,及此類知識分享對組織的影響進行探討。本研究透過對臺灣地區以技術為導向的虛擬社群成員為研究對象,以實證方式來驗証本研究假說。研究結果發現,在虛擬社群中,社群成員彼此之間信任程度很高,則願意透過虛擬社群來進行知識分享的動機也會很高。此外,當社群成員對於知識分享的預期效益愈高、彼此之 間的分享管道或分享動機亦為高時,則影響所得到的知識分享成也會較佳。本研究的虛擬社群運作模式可提供企業組織推行知識分享與轉移之參考。 |
英文摘要 | In the 21st century an organization’s success depends on its global competitiveness, timing of product launch, and responsiveness. Knowledge has overridden capital and labor as one of the most important strategic resources as a corporation competes in a market. Knowledge management encompasses acquisition, storage, access, exchange and sharing of knowledge. For organizations engaging in knowledge management, nothing is more important than knowledge sharing. Members of an organization, having interests in common, form different communities to share knowledge. Such communities are of two kinds: physical vs. virtual. This study has found that most scholars and researchers place their focuses on sharing and transferring of knowledge in physical communities while neglecting knowledge sharing in virtual ones. In light of such imbalance, this study is intended to probe into the willingness of members in virtual communities to share knowledge with one another and the influence of such sharing on organizations. To achieve this purpose, this study has a adopted social capital theory, which is widely acknowledged in the academia as instrumental in explaining resource exchange. Technology-oriented virtual communities in Taiwan have been chosen as this study’s subjects so as to empirically verify its assumptions. It has been found that if members of a virtual community are highly interconnected in a sociological sense and also have a shared vision, they tend to trust one another more than otherwise. The more they trust one another, the more motivated they are to share knowledge in the virtual community. In addition, the higher members’ expectations of knowledge sharing as well as their motivations and the more access to it, the better results are achieved. The way the virtual community in this study operates can be a reference for corporations that intend to foster sharing and transferring of knowledge. |
本系統中英文摘要資訊取自各篇刊載內容。