查詢結果分析
來源資料
頁籤選單縮合
題 名 | 印式餐廳市場潛力之調查--咖哩匠餐廳之個案研究=A Study of Market Potentiality of the Indian Gourmand Restaurant--A Case Study of Curry Champ Restaurant |
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作 者 | 王裕泰; 劉永隆; 趙碧秋; 林郁君; | 書刊名 | 醒吾學報 |
卷 期 | 27 民93.01 |
頁 次 | 頁185-207 |
分類號 | 483.8 |
關鍵詞 | 餐飲業; 咖哩; 市場潛力; Food and beverage industry; Curry; Potentiality of market; |
語 文 | 中文(Chinese) |
中文摘要 | 經濟的快速成長、國民所得的提升、家庭結構與社會型態的改變,形成一股龐大的餐飲外食消費市場,使有得餐飲業被投資者視為一個極具發展潛力的市場。有鑒於咖哩飲食方面的研究相當的缺代,因此本文以開幕半年的咖哩匠餐廳作為研究對象,進行觀察、業者訪談與店內用餐顧客的問卷調查,探討咖哩餐廳業者的經營理念、創業背景、經營現況以及顧客在咖哩餐廳的用餐特性,進而分析該餐廳在市場上的發展潛力。 調查結果顯示:63%的用餐目的是與朋友和同事聚餐。77%的顧客是首次光臨該餐廳,且58%的顧客是以前來過和經由朋友介紹而來,未來一個月內會再回到該餐廳來用餐的顧客佔30%,只有少數6%的顧客不願再光臨本店。主餐咖哩的滿意度高達87%,最受歡迎的餐點依次為歐品雞肉、培薰雞肉和歐品牛肉,顯然雞肉類的咖哩餐點較易為消費者喜愛。59%的顧客希望該餐廳推出新口味的咖哩,以來滿足多變的口味喜好,及選擇的機會。顧客對於服務和清潔的滿意度分別為92%和96%,可見該餐廳在產品及服務品質上都佔有一定的優勢。高度的顧危客滿意度及消費的喜程度,意味著該餐廳在臺北市現址極具市場潛力。 |
英文摘要 | With the development in economics contributing to an increase in GMP, changes in social type and family structure, and the growing population of inning-out people, there is a huge consuming population in the dining market. The investors are interested in Food and Beverage because of they suppose it is a potential market. However, there is almost nobody study on the curry food. This paper was done by interviewing the managers of the Curry Champ restaurant in Taipei and consumers with questionnaire and helps us to realize the ideas of the management and business background current operation status and the consumer behavior of Curry Champ restaurant for the market potentiality of Curry Champ restaurant. The results indicate that the purpose of the 63% consumers is eating with friends and fellows, 77% of the guests are first comer of Curry Champ, 58%of them re re-visitor and get the restaurant information from friends and 30% consumers will revisit within one month and only 6% won’t. The top 3 meals are opium chicken、passion chicken、opium beef, they are satisfied on both curry meal (87%), service (92%0 and clean (96%), 59% consumers want to try some new curry meal. Hence, we know that people love the Curry Champ restaurant not only food but also service, and market development potentiality of the Curry Champ restaurant at current address is huge. |
本系統中英文摘要資訊取自各篇刊載內容。