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來源資料
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| 題 名 | 職棒球迷參與程度及對場地設施滿意度之研究:以統一獅隊臺南主場為例=A Study of Baseball Fans' Attedance Frequency and the Levels of Satisfaction with Baseball Stadium: The Case of the Fans of President Lions at the Tainan Municipal Baseball Stadium |
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| 作 者 | 黃啟明; 劉志華; | 書刊名 | 大專體育學刊 |
| 卷 期 | 7:4 民94.12 |
| 頁 次 | 頁49-60 |
| 分類號 | 528.955 |
| 關鍵詞 | 職業棒球; 參與程度; 場地設施; 消費行為; Professional baseball; Particpation; Facility; Consumer behavior; |
| 語 文 | 中文(Chinese) |
| 英文摘要 | This study discussed baseball fans' participation frequency and satisfaction level on facility assuage. The purposes of this study were: (1) to analyze baseball fans' participation frequency and the differences among various attendance levels of fans; (2) to examine the satisfaction level of facility usage. The fans of President Lions at Tainan Main Baseball Field were used as samples. A survey of 100 fans was conducted to each of the four contests. Among the 400 questionnaires received, 368 valid questionnaires were obtained after screening out the invalid ones. The statistical methods of Descriptive, Chi-square and ANOVA were used for analyses. The results were as follows. First, with regard to the sports participation frequency for the fans of President Lions at Tainan Main Baseball Field, 39.4% of these fans were either "light users" or "medium users." Among the fans of "light users", the percentage of males was higher than that of females. As for the fans of "medium users", there was a difference in participation frequency for the fans with different levels of education. Second, there was a difference among the fans with different sports participation frequency regarding the satisfaction with the space and the environment of the field. The degree of satisfaction was relatively lower for the fans with higher sports participation frequency. |
本系統中英文摘要資訊取自各篇刊載內容。