查詢結果分析
來源資料
頁籤選單縮合
題 名 | 臺南市水都水療世界會員滿意度與購後行為之研究=A Study of the Relationship Between Satisfaction and Post-shopping Behavior for the "Water City" Members in Tainan |
---|---|
作 者 | 陳德海; 汪明傑; 王漢忠; | 書刊名 | 大專體育學刊 |
卷 期 | 7:2 2005.06[民94.06] |
頁 次 | 頁37-45 |
分類號 | 991.3 |
關鍵詞 | 滿意度; 購後行為; 水都水療世界; Satisfaction; Post-shopping behavior; Water city in tainan; |
語 文 | 中文(Chinese) |
英文摘要 | The purpose of this study was to explore the relationship between satisfaction and post- shopping behavior for the members of the "Water City" in Tainan. The research tool was the self-developed questionnaire named "The satisfaction and post-shopping behavior for the members of "Water City" in Tainan". A total of 500 questionnaires were sent out and 365 responses were colleted. There were 228 valid questionnaires in total after deletion of 137 invalid questionnaires. The rate of valid questionnaire is 45%. The SPSS software was applied to analyze the collected data. The findings of this study were as follows. First, the satisfaction of service for members from Tainan "Water City's" service was moderately high. The ranking of satisfaction from high to low was "hardware equipment," "service," "convenience of traffic," and "additional equipment." Second, the post-shopping behavior of members from Tainan "Water City" showed a positive reaction and over half of the members revealed the willingness of post-shopping behavior. Third, "hardware-equipment," "service," and "convenience of traffic" were significant factors that showed positive influences on the members' full satisfaction degree towards Tainan "Water City" members. Fourth, this study also showed that all the above four factors did not have much influence on post-shopping behavior. But, only the degree of full satisfaction showed the positive influence for members' post-shopping behavior. |
本系統中英文摘要資訊取自各篇刊載內容。