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題名 | 中臺學院學生對數位相機之消費行為調查=A Survey on Consumer Behavior of Digital Cameras in Chung Tai Sciences and Technology College |
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作者 | 黃建圖; 宋星翰; 張龍雄; 張芳菊; | 書刊名 | 銀樺學誌 |
卷期 | 2:4 2004.07[民93.07] |
頁次 | 頁101-123 |
分類號 | 496.34 |
關鍵詞 | 數位相機; 消費者行為; 生活型態理論; Digital cameras; Consumer behavior; Lifestyle; |
語文 | 中文(Chinese) |
中文摘要 | 從數位相機的廠商角度來看,整個3C商品目前以數位相機最具市場潛力,競爭也最激烈,光是目前在國內販售的數位相機廠牌就超過20個以上,競爭之激烈可見一般。其中學生族群所佔的消費比率一直高居不下,消費力讓各家廠商不能小看。學生族群的市場佔有率也成為兵家必爭之地,如何從中取得脫穎而出成為各廠商的首要課題。所以這次的研究對象以學生族群為主,以發行問卷為方式研究其消費行為,透過統計說明各項數據代表意義,試圖以行銷4P的觀點做為研究結論,提出具體的行銷建議為廠商參考。 關鍵詞:數位相機、消費者行為、生活型態理論。 |
英文摘要 | Form manufacturers’ point of view, digital cameras are the most potential and competitive products in the 3C market now. The manufacturers of the digital cameras are more than 20 in Taiwan presently, so the competition among them is really flaming. A proportion of consumer ability of groups of students surveyed around the country is conspicuous. In other words, the manufacturers can’t ignore that groups of students are the most potential consumers and all of the manufacturers want to hold the occupancy of groups of students in the 3C market. Therefore, how the manufacturers stand out among their opponents assume great importance now. As a result, we give first place to groups of students on our research, and study their consumer conduct by distributing questionnaires. Through these findings, we can analyze and interpret the meaning of the data. To bring the data to a research conclusion, we bring up some concrete proposals for marketing to those manufacturers through the viewpoints of 4P. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。