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題 名 | 國際合資企業策略決策共識程度之成因分析--談判力和溝通觀點=A Study on Antecedents of the Level of Strategic Consensus of International Joint Ventures--Power and Communication Perspectives |
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作 者 | 彭玉樹; 林柏浩; | 書刊名 | 商管科技季刊 |
卷 期 | 5:1 2004.03[民93.03] |
頁 次 | 頁25-48 |
分類號 | 553.78 |
關鍵詞 | 國際合資企業; 策略決策共識; 合作夥伴不對稱性; 資源滲透度; International joint venture; Partner asymmetries; Resource permeability; Strategic consensus; |
語 文 | 中文(Chinese) |
中文摘要 | 過去罕見有關國際合資企業決策制訂內部機制之相關研究。本研究探討影響國際合資企業決策共識程度之因素,主要目的正在於彌補此一理論缺口。以名列中華徵信所「前五千大型企業排名」之前1000 大製造業廠商中106個國際合資案作為實證分析基礎,假說驗證主要採用區塊多元迴歸分析法。實證結果發現,合資母公司間行銷能力差異、國際化經驗差異、企業文化差異,以及資源滲透度為國際合資企業決策共識程度之重要決定因素。 |
英文摘要 | Few previous studies explored the internal mechanism of decision-making in an international joint venture (IJV). The present study was aimed at exploring the antecedents of strategic, consensus in an IJV to fill the theoretical gap. The research data including 106 IJVs was collected from top 1000 manufactory firms listed on the book "Taiwan Top 5000 Enterprises Ranking" published in 2002 by China Credit Information Service Company. Utilizing multiple regression analysis to test main hypotheses, we found the differences of marketing capacity, international experience, and corporate culture and the degree of resource permeability between parent companies are important determinant factors of the level of strategic consensus in an international joint venture. |
本系統中英文摘要資訊取自各篇刊載內容。