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題 名 | 書緣一線牽--國家圖書館如何表述自已=How does the National Central Library Introduce Itself?:A Visual Analysis of Video Content by the National Central Library |
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作 者 | 莊道明; | 書刊名 | 國家圖書館館刊 |
卷 期 | 92:1 2003.04[民92.04] |
頁 次 | 頁51-65 |
分類號 | 023.9 |
關鍵詞 | 視覺傳達; 內容分析; 符號學; 媒體研究; 視覺分析; Visual communication; Content analysis; Semiotics; Media studies; Visual analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 自民82年國家圖書館相繼製作利用圖書館服務的宣傳錄影帶。在生動活潑書面的引導下,國家圖書館逐一介紹館藏各種資源與服務,藉此建立起與讀者溝通的橋樑。本研究利用符號學理論以視覺內容分析法,分析錄影帶內容與影像呈現方式,以瞭解國家圖書館如何表述自己?如何運用鏡頭呈現出國家圖書館館舍資源與服務內涵等。研究結獰提供社教機構增進媒體內容表達方式,提高宣傳與教育傳播效果。 |
英文摘要 | The National Central Library has been producing a series of videos introducing its resources and services since 1993. In order to market library services and communicate with library readers, the contents of the videos are full of lively visual images. The purpose of this study is to apply the theory of visual semiotics to analyze the visual contents of video with the intention of understanding how the National Central Library presents itself in the videos, and how to compose each visual aspect according to the photographic principles of frame, shot, scene, and sequence. The research results will provide the National Central Library with the knowledge to improve the production quality of the videos in the future. |
本系統中英文摘要資訊取自各篇刊載內容。