頁籤選單縮合
題 名 | Semiotics and the Content Analysis of Visual Images |
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作 者 | Bell, Philip; | 書刊名 | 資訊傳播與圖書館學 |
卷 期 | 7:4 2001.06[民90.06] |
頁 次 | 頁81-100 |
分類號 | 312.1 |
關鍵詞 | 內容分析; 符號學; 影像; 質化研究; Cleo; Content analysis; Semiotics; Visual image; Qualitative research; |
語 文 | 英文(English) |
英文摘要 | Cleo is a magazine aimed at readers from eighteen to thirty-five years of age. First published in Australia is 1972, it celebrated its twenty-fifth birthday by reproducing all three hundred of its front covers in its November, 1997, spectacular with Kylie Minogue as its model on the cover. What differences can be seen if one compares the two groups of covers published twenty-three to twenty-five years apart ﹖ How has Cleo's `image' (and the images which make up its `image') changed ﹖ To answer this, either in conversation at the hairdressers or as an academic thesis, requires identification of observable dimensions of the images in question (are the models who are depicted, older ﹖ are they differently dressed ﹖ for example) as well as a judgement about how frequently various visual features appear in the periods that one chooses to compare. In short, the answer requires a (visual) Content Analysis. This paper outlines the assumptions, practices, limitations and advantages of explicit, quantifiable analysis of visual content as a research method. It then returns to the Cleo covers to exemplify the process. |
本系統中英文摘要資訊取自各篇刊載內容。