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題名 | 臺灣生物科技產業醫療器材類策略態勢與發展方向之分析--上市上櫃公司為例=An Analysis of Medical Instrument Strategy Posture and Development Orientation in Taiwan Biotechnological Industreis: A Case Study of the Public-Listed Companies |
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作者姓名(中文) | 張淑昭; 李啟誠; | 書刊名 | 暨大學報 |
卷期 | 6:2 2003.01[民92.01] |
頁次 | 頁113-151 |
分類號 | 469.5 |
關鍵詞 | 生物科技; 醫療器材; 策略態勢; Biotechnology; Medical instrument; Strategy posture; |
語文 | 中文(Chinese) |
中文摘要 | 本研究以生技產業醫材類上市上櫃業者為研究對象,透過問卷、訪談、及次級資料的取得,利用SPACE矩陣分析法以找出醫材業者之策略態勢,並依據其策略態勢研擬未來策略方向。所獲得的結果是,醫材業者在目前財務強勢、競爭優勢、環境穩定性、及產業強勢等四個構面水準均高的情況下,其策略態勢皆處於攻擊態勢;然而仍有競爭壓力高的威脅,及企業規模稍小的劣勢。業者未來策略方向之重點在於(1)善用現有財務強勢及競爭優勢以擴大經營規模,維繫其競爭優勢;(2)持續研發、創新及朝向相關多角化,以增加新進入者的障礙;(3)跨國策略的佈局與整合,以提升全球競爭優勢。文章之後,提出對業者、政府單位及相關業者之建議,成為臺灣的第二個策略性高科技產業,帶動臺灣產業競爭優勢。 |
英文摘要 | This study's sample is faben from the Public-Listed companies of the medical instrument of biotechnology through questionnaires, interviews and secondary data, and utilizes SPACE matrix to analyze their strategy posture. We draw a future fit strategy according to each company's posture. As a result, the sample companies show a strong position in financial strength, competitive advantage, environmental stability and industry strength in the present time, so they all retain an aggressive posture. However, they still fuees threat, from competitive pressure and from weakness due to small scale in management. For future strategy, these companies should emphasize (1) making best use of present financial strengths and competitive advantages to enlarge management in order to scale for sustain competitive advantages; (2) continuing R & D and innovation for new products, and using related diversification to increase new competitors' barriers; (3) using transnational strategy to design and integrate a globally distinctive competency to enhance global competitive advantage. Finally, the study presents some suggestions to the industry, government, and related sector in order to make medical instrument industry a second strategic High-tech industry, and create future advantages for Taiwan is economy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。