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題 名 | 從區位理論的觀點探討電子報與傳統報紙在內容上的異同--以中時報系之電子報與報紙為例=The Differentiation and Relative Advantage of Contents Between E-newspaper and Traditional Newspaper-- the Case of China Times Inc. |
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作 者 | 張意曼; 陳柏宏; | 書刊名 | 傳播與管理研究 |
卷 期 | 2:2 2003.01[民92.01] |
頁 次 | 頁209-230 |
分類號 | 059 |
關鍵詞 | 中時電子報; 內容分析; 區位理論; 報紙; 電子報; China times interactive; Content analysis; E-newspaper; Newspaper; Niche theory; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究從區位理論的角度來探討在台灣發展已久的電子報,在網路泡沫化的今日,其在內容上與報紙相比具有何種差異、優勢,以從中了解電子報的發展現況,並提供其未來一個方向。而本研究從台灣電子報發展優異的中時報靠著手,來探討電子報與報紙在報導類型及新聞主題內容上的差異,結果本研究發現電子報成長緩慢,雖然其發展已有一段時間,但是,仍未依其特有的特性發展出自己的一條路,其在區位寬度及區位優勢土,中時傳統報紙都比中時電子報佔有更多的優勢,而與報紙的區位重疊度也高。可見在電子報內容特色的發展上,未來還有很長的一段路要走。 |
英文摘要 | In order to understand the current situation of Taiwan’s newspaper and to provide a vision for future development, this research discusses the differentiation and relative advantage of e-newspaper and it’s difference from traditional newspaper in Taiwan. The research studies an outstanding e-newspaper, ''China Times, '' in the market to further discuss and probe the difference of news’ themes and categories between e-newspaper and traditional newspaper based on the niche theory. The result indicates that, although e-newspaper has been developed for several years, its growth is too slow and fails to develop its own advantage. Traditional newspaper outperforms e-newspaper in the niche breadth, the niche advantage, and the degree of niche overlap is high. In a nutshell, e-newspaper still has a long way to go in building its own character for content. |
本系統中英文摘要資訊取自各篇刊載內容。