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題 名 | 相互依賴、契約形式與關係行為之研究--食品業廠商觀點之實證=Interdependency, Contracting, and Relational Behavior in Food Industry |
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作 者 | 賴其勛; 胡同來; 楊靜芳; 戴淑玲; | 書刊名 | 臺北科技大學學報 |
卷 期 | 35:2 2002.09[民91.09] |
頁 次 | 頁161-174 |
分類號 | 483.8 |
關鍵詞 | 相互依賴; 契約形式; 關係行為; Interdependency; Contract type; Relational behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以食品業為研究對象,從製造商觀點,探討相互依賴、時間特徵、契約形式、關係行為與通路績效之關係。結果發現:(1)當主要通路依賴製造商時,愈會使用制式契約來管理雙方的關係。當製造商依賴主要通路時,愈不會使用制式契約來管理雙方的關係;(2)當彼此高度相互依賴時,製造商愈有長期關係導向,且愈能增加彼此的關係行為;(3)製造商存在長期關係導向時,愈會使用規範契約來管理雙方關係,且愈有利於關係行為的發展;(4)使用制式契約或規範契約來管理雙方的關係時,都會引發較多的關係行為;(5)當主要通路依賴製造商時,製造商的通路績效會較好。 |
英文摘要 | The purpose of this study is to investigate the relations among interdependency, contracting, relational behavior and channel performance. The results are as follows: (1) the more the distributor is dependent on the manufacturer, the more explicit is the contract governing the relationship. The more the manufacturer is dependent on the distributor, the less the explicit contracts are used to govern he relationship; (2) When bilateral dependence between a manufacturer and distributor is high, the manufacturer's long-term orientation toward the relationship and the degree of relational behavior will be greater; (3) The manufacturers with a long-term orientation to their relationship with their distributors will leads to more normative contracts, as well as more relational behavior; (4) the extent to which explicit and/or normative contracts are used to govern the relationship between a manufacturer and its distributor will have more relational behavior between the two parties; (5) The more the distributor is dependent on the manufacturer, the higher is the manufacturer's performance. |
本系統中英文摘要資訊取自各篇刊載內容。