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題名 | 網路時代企業經營模式之趨勢=The Trend of Business Operation Model in the Network Age |
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作者 | 周宣光; | 書刊名 | 輔仁學誌. 法管理學院之部 |
卷期 | 32 2001[民90.] |
頁次 | 頁1-18 |
分類號 | 494.5 |
關鍵詞 | 企業經營模式; 供應鏈管理; Business operation model; Supply chain management; |
語文 | 中文(Chinese) |
中文摘要 | 資訊科技的廣泛應用與網際網路的商業化,使商業行為有了基本的改變,傳統功能式的組織結構受到嚴重的衝擊,以顧客滿意度為核心,流程導向的經營方式成為新的經營模式,由於資訊科技跨越時空及國界的能力,使得所有的企業不論大小,均需面對來自全球的競爭,傳統以存貨來連繫供應鏈的模式,也被網際網路緊緊的結合起來,企業不只是可以直接與個別客戶連繫,更可以接受個別客戶不同規格的訂單。本文由資訊科技對商業行為的影響,討論在網路時代企業經營的基本變化,分為有形與無形變化兩大部份。並歸納出未來企業在產品,行銷,組織管理與創新及財務結構等四方面之基本變化,根據這些基本原則推導出新的企業經營模式(business operation model),更進一步分析如何應用新企業模式,來重新設計組織,調整企業與客戶關係及企業間相互之關係,訓練人員與建立資訊系統,希望對企業組織轉型與在經營上提供一些參考。 |
英文摘要 | The extended application of information technology and commercialization of the internet has changed the business behavior. Process oriented operation methods have replaced the traditional organization as the new business operation model leading to customer satisfaction. All companies face global competition in cyberspace created by information technology. The supply chain can be tightly connected by intemet instead of inventory as before. The company can also easily contact each customer and accept every order with different specifications through the intemet. In this paper, we study the tangible and intangible change on commercial behavior effected by information technology. Also, we look at the direction of changes on production, marketing, organization management and creation and financial structure for the future. Based on these basic changing rules, a new business operation model has been introduced, and we show how to use this model to redesign a business organization, adjust the relation between businesses and customers, give new training courses to employees, and implement the new information systems. We hope this model will help in the renewal of business organizations and their operations. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。