頁籤選單縮合
題 名 | 臺北市木製家具購買行為之研究=Study on the Consumers Behavior of Wood Furniture in Taipei |
---|---|
作 者 | 任憶安; 林俊成; 塗三賢; | 書刊名 | 林產工業 |
卷 期 | 19:3 2000.09[民89.09] |
頁 次 | 頁295-304 |
分類號 | 487.31 |
關鍵詞 | 木製家具; 購買屬性; Wood furniture; Purchase attributes; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究係調查分析最近台北市木製家具市場,全市逢機取樣90戶家計單位進行調查,剖析其家庭人口基本資料、木製家具購買習慣、木製家具購買類型之偏好和產品屬性等。並應用單因子變異數分析以及鄧肯氏新多變域檢定以比較各屬性之重要程度。結果顯示:舒適、耐久性、尺寸大小為購買木製家具重要選擇屬性。 |
英文摘要 | This paper reports recent survey results concerning the nature of wood furniture market in Taipei city. Ninety households of the city were randomly chosen to survey and determine their demographic profile, the purchasing habits of wood furniture, wood furniture style preferences and product attributes. ANOVA and Duncan's new multiple range test were used to detect if differences existed among determinant attributes. Result shows that comfortability, durability and size were the attributes that most influenced the purchasing decisions of respondents. |
本系統中英文摘要資訊取自各篇刊載內容。