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頁籤選單縮合
題 名 | One-to-One Customization of Library Patron Relationships Using Web-Based Networks and Information Technologies on the College or University Campus |
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作 者 | Hafner, Arthur W.; Keating III, John J.; Lin, Zi-yu; | 書刊名 | 圖書館學與資訊科學 |
卷 期 | 26:2 2000.10[民89.10] |
頁 次 | 頁19-29 |
分類號 | 024.7 |
關鍵詞 | 一對一顧客化; 網路圖書館服務; 大學圖書館; One-to-One customization; Web-based library services; Relationship management; Privacy; Academic libraries and resources; Value chain; Electronic publication; Homepage; Internet technology; |
語 文 | 英文(English) |
英文摘要 | One-to-One relationship management is a strategy that focuses on the academic library as a point of service. It provides the librarian with a methodology for utilizing currently available technology, which when combined with transaction information that the librarian collects from each differentiated patron interactions, enables the library to offer a range of individual customized services for its best patrons. This strategy is facilitated by the availability of low-cost high-speed computers and sophisticated telecommunication networks. This paper explores the contribution that affordable technology makes to the academic library's homepage rapidly becoming a new frontier platform for the promotion, delivery, and utilization of academic resources and services. In addition, the following issues are discussed: opportunities created by the enlarged cyber collections with the integration of the traditional collections; the role of privacy to insure patron participation; One-to-One relationship management strategy steps of patron identification differentiation, interaction, and customization; and the practical application of customization in the academic library environment. |
本系統中英文摘要資訊取自各篇刊載內容。