頁籤選單縮合
題 名 | 人際網絡與經濟活動的辯證:傳銷商的網絡建構、行動意義與權力關係=Dialectics of Personal Networks and Economic Activities: Network Construction, Cultural Meanings and Power Relatinos of Direct Salespeople |
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作 者 | 藍佩嘉; | 書刊名 | 臺灣社會學研究 |
卷 期 | 4 2000.07[民89.07] |
頁 次 | 頁1-50 |
分類號 | 496.5 |
關鍵詞 | 傳銷; 網絡; 鑲嵌; 人情; 人際關係; Direct selling; Network; Embeddedness; Requing; Personal relation; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究透過傳銷個案,探討人際網絡與經濟活動之間的辯證結構關係,強調傳銷經營是一個「商品化」人際關係、「網絡化」交易關係的雙向建構過程。我發現傳銷商較重要的社會資本來源其實不是強連帶的動員,而是弱連帶的活化、與陌生連帶的建立。在人際網絡篩選與重組的過程中,傳銷商持續投資情緒、情感,來強化彼此的信任基礎及交易穩定性。其和顧客的交易網絡被轉化為教導、關心、分享的社會關係;上下線之間的利益連帶被改造成封閉同質的「仿家庭衍生網絡」。傳銷商並挪用在地的文化元素,包括家庭主義、長幼有序、男女有別,來解消人情與利益糾結時的焦慮與衝突、合理化其中的利益剝削關係、強化上線的領導權威、以及複製其中的父權性別分工。 |
英文摘要 | This paper explores how personal networks and economic activities are articulated and transforming one another in the practice of direct selling distributors in Taiwan. I find that distributors are involved in a twofold activity: "commodifying" personal relations and "networking" economic transactions. They not only incorporate strong ties into business alliances, but also activate remote networks and build new networks with strangers. In order to consolidate trust in these weak ties, distributors analogize business transactions with customers as social activities such as teaching, helping and sharing; they also transform financial ties between frontlines and downlines into quasi-family bonds. In the mean time, distributors maneuver local cultural elements, such as familism, seniority hierarchy and gender segregation, to reconcile the conflicts between personal affection and economic interest, to legitimize frontlines' appropriation of commission, as well to reproduce the patriarchal division of labor among distributors. |
本系統中英文摘要資訊取自各篇刊載內容。