頁籤選單縮合
題 名 | 以資源網路觀點探討策略聯盟間管理作為與績效關係之研究=A Study on the Relations between Managerial Behavior of Strategy Alliance and Alliance Performance by Resource Network Aspect |
---|---|
作 者 | 吳萬益; 林文寶; | 書刊名 | 淡江人文社會學刊 |
卷 期 | 8 2001.09[民90.09] |
頁 次 | 頁55-84 |
分類號 | 555.77 |
關鍵詞 | 策略聯盟; 資源網路聯結; 聯盟管理機制; 聯盟績效; Strategic alliance; Resource network link; Alliance management; Mechanism; Alliance efficiency; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在探究不同的策略聯盟類型、資源網路聯結型態、聯盟管理機制與聯盟績效關係的互動性與差異性。透過對國內資訊與半導體產業進行策略聯盟109家廠商的調查,發現合資的聯盟類型在資源網路的聯結上以互補型最多;股權的聯盟類型在資源網路聯結上以加成型最多;採行互補型資源的聯結方式比加成型或平衡型在協調溝通程度和規劃的具體化程度表現上較高;聯盟間管理機制中的規劃與具體化程度對於聯盟成員滿意度,聯盟目標達成度和未來合作意願的績效構面皆達到正向的顯著影響。 |
英文摘要 | This research aims at exploring the interaction and differences of the relations among strategy alliance type, resource network link type, alliance management mechanism and alliance efficiency. A survey of domestic information and 109 semiconductor operators engaging in strategic alliance shows that: in resource network link, strategic alliance in joint-venture type tends to mutual support; strategic alliance in stock alliance tends to mark up; the higher performance in coordination, communication, and planning is found in alliance adoption mutual support in resource rather than mark-up or balance type. A positive striking influence is found in satisfaction of alliance members, alliance goal accomplishment, and future cooperation according to the realization of the management mechanism. |
本系統中英文摘要資訊取自各篇刊載內容。