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題 名 | 策略聯盟類型運作相關因素之研究--倒傳遞類神經網路之應用=The Research on the Exerting Factors of Types of Strategic Alliance--Application of Backpropagation Neural Network |
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作 者 | 吳萬益; 蔡明田; 林文寶; | 書刊名 | 商管科技季刊 |
卷 期 | 1:2 2000.06[民89.06] |
頁 次 | 頁203-220 |
分類號 | 555.77 |
關鍵詞 | 策略聯盟; 資源網路聯結; 聯盟管理機制; 聯盟績效; Environmental uncertainty; Strategic alliance type; Corporate culture difference; Strategic alliance performance; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的乃透過倒傳遞類神經網路模式之應用,探討不同的資源網路連結型態、策略聯盟類型與管理機制、聯盟績效間的互動性與影響性,透過國內資訊與半導體產業進行策略聯盟109家廠商的調查,發現合資的聯盟類型在資源網路連結上以互補型最多,當採取互補型的資源網路聯結型態時,聯盟間協調溝通的程度最高;當採取加成型的資源網路聯結型態時,聯盟間控制機制化程度最高;當採取平衡型的資源網路聯結型態時,聯盟間規劃具體化程度最高;另外,協調溝通程度和規劃具體化程度對於聯盟成員滿意度影響程度最高,控制機制化程度於聯盟目標達成度影響程度最高;採行合資策略聯盟類型對於聯盟目標達成度的影響程度最高;採取股權或功能性協定的策略聯盟類型,對於聯盟雙方未來合作意願的影響程度最高。 |
英文摘要 | The purpose and motivation of research was initiated corresponding to the inconsistent research conclusions conducted previously and heavier focus on national culture and the type of international strategic alliance when dealing with the cultural difference with lesser efforts in studying the issue of corporate culture difference between strategic alliances in domestic market. The purpose of this research is in studying the interaction of different strategic alliance types in the framework of environmental uncertainty and the influence to the performance of strategic alliance. In addition, studies were also conducted on the influence of the extent of corporate culture difference between alliances to the performance of strategic alliance. On this basis, a survey was conducted aiming at 109 domestic firms operated under strategic alliance in the realm of information technology and semiconductor. It was discovered that stronger the uncertainly of external environment, higher the possibility of JV type strategic alliance would become; on the contrary, lower the extent of uncertainty of external environment, more significant influence would be formed to the performance of strategic alliance in a positive manner. Furthermore, the extent of corporate culture difference between alliances tends to demonstrate counter-variation relationship to the performance of strategic alliance. However, the strategic alliance type in implementing equity investment would usually bring contribution to the performance of strategic alliance. |
本系統中英文摘要資訊取自各篇刊載內容。