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題 名 | 3C賣場經營管理之探討--以南部某電腦公司為例=The Research on 3C Stores Management--A Example for One 3C Enterprise in Southern Taiwan |
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作 者 | 王崇昱; | 書刊名 | 和春學報 |
卷 期 | 6 1999.07[民88.07] |
頁 次 | 頁463-468 |
分類號 | 490 |
關鍵詞 | 卡位原理; 規模經濟; 電子商務市場; 寡佔市場; 四流; The principle of location; Economic of scale; EC market; Oligopoly market; 4 Flows; |
語 文 | 中文(Chinese) |
中文摘要 | 就新興3c量販業而言,各賣場無不積極利用「卡位原理」及「效率管理」, 以創造「規模經濟」之競爭優勢。除有形店鋪之展店外,並涉入「電子商務市場」 拓展客源,未來將形成「大者恆大」之「寡估市場」現象,方可建立「進入障礙」, 確保利基。以本研究為例,發現個案公司在銷售通路方面尚待拓展(方可考慮本 地小型或海外據點)與整合,以享規模經濟,而規章制度的建立、專業人才的引 進、EC的應用、企業知名度之打響等等,均是公司亟需努力的方向。 |
英文摘要 | As for the 3c industry, every 3c store makes the greatest use of " The Principle of Location " and "Management of Efficiency ", in order to create the competitive advantage of " Economic of Scale". Besides theoutspreading of tangible stores, they also involve in EC market to increase the sources of customers. In the future,this market will become an " Oligopoly Market " where the larger will always remain the larger who also willbuild up entry barriers for the new competitors, so that their "niche" will be secured. The author finds out that thecase company should try to increase and integrate channel ' set up rules - hire professional manpower ' utilizeEC 、 build up the fame, and so on. |
本系統中英文摘要資訊取自各篇刊載內容。