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題 名 | 推廣教材使用者付費可行性評估=The Study of the Feasibility of User-pays Policy on Agricultural Extension Material |
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作 者 | 黃惠琳; | 書刊名 | 臺南區農業改良場研究彙報 |
卷 期 | 36 1999.12[民88.12] |
頁 次 | 頁77-88 |
分類號 | 430.36 |
關鍵詞 | 推廣教材; 使用者付費; 定價政策; Extension material; User-pays; Pricing policy; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究之目的在探討「使用者付費」原則在政府農業推廣教材上應用的可行性,並對錄影帶、專訊、技術專刊等推廣教材以適當的定價方式建議合理的價格,作盤日後執行此政策時的參考。不論在理論上或實證上來說,「使用者付費」不僅可使資源的運用較有效率,還可以培養民眾參與推廣教材編印製作的責任感,敦促其品質的提升。 在本次調查中,有44.2%的受訪者願意付費訂閱「臺南區農業專訊」,雖然仍有50%不願意或持觀望態度,但在謀求提升刊物水準後,相信願意付費的人數會有上升的趨勢。在成本計算與售價的決定上,若採用5000本的編印數量、成本加成定價法(三成的加價),則一年4期的訂閱價格應在125∼150元之間,此定價約有30%的受訪者願意接受;錄影帶的計算售價在70∼100之間,約有50%的受訪者能接受此定價,至於臺南區農改場不定期出版的「技術專刊」,有45.55%的受訪者表示願意支付編印的工本費。綜觀以上結果,目前對各種推廣教材願意付費、且能接受建議售價者約佔四成五,尚未超過半數,然在努力提升推廣教材品質、並廣為宣導「使用者付費」的理念與好處下,希望此政策之推動指日可期。 |
英文摘要 | In order to spread agricultural technology fast and effectively, the government spend a lot of budget every year on the publication of free agricultural extension materials including video tapes, journals, newsletters and brochures,...etc. Theoretically and practically, "user-pays" policy can push the utilization of resource more effectively, and elevate readers' responsibility in the promotion of the quality on agricultural extension materials. In the feedback of the questionnaires for the readers of "Journal of Tainan Agriculture", 44.2% of the feedback is willing to pay for subscribing this journal, and 50% of that does not tell or is not willing to pay. In the calculation of the cost of extension materials, the annual fee of this journal (4 volume a year) should be around NT$125∼150 (with the quantity of 5000 volumes and 30% add-up cost). This price can be accepted by 30% of our feedback. The price of videotape should be around NT$70∼100, and 50% of our feedback can accept it. There is 45.55% of the feedback will to pay for the printing cost of technical brochures. To make a conclusion, although only around 45% of feedback is willing to pay for the agricultural extension materials, the "user-pays" policy still have a chance to execute if we promote the quality of these materials and advocate the idea and benefits of this policy. |
本系統中英文摘要資訊取自各篇刊載內容。