查詢結果分析
來源資料
頁籤選單縮合
題 名 | 引人錯誤廣告因素關係之研究--以公平交易委員會之處分案為例=The Associations among Factors of Misleading Advertisement: A Study on FTC's Precedents |
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作 者 | 蘇哲仁; 黃營杉; | 書刊名 | 國防管理學院學報 |
卷 期 | 20:2 1999.11[民88.11] |
頁 次 | 頁1-18 |
分類號 | 497 |
關鍵詞 | 引人錯誤廣告; 支配結構; 內容分析; 對數線性模型; Misleading advertisement; Governance structure; Content analysis; Log-linear models; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究採用內容分析法與對數線性模型,針對公平會自民國八十五年至八十六年 內關於引人錯誤廣告行為的處分進行分析及探討,以理這段期間內引人錯誤廣告行為之產業 特質、支配結構類型與行政調查程序發起者三方面間的關係。研究發現如下:1.對數線性模 性模型可以適切地分析本研究類目變項間的關係;2.第二階層效果中部份類目間存有明顯的 趨同。本研究並提出研究限制與後續研究建議。 |
英文摘要 | The content analysis and log-linear model applied in the study focus on an analysis and discussion of misleading avertisment precedents declared by FTC to understand the accociations among industry characteristics, governance structures and the initiators of judicatory procedure during the period form 1996 to 1997. The results of the research show the followings: 1. Log-linear model proves to be adequate for analyzing the associations among categorical variables in this research; 2. Good fit is found between some categories of second-order effect. Unfortunately, this study runs into some unavoidable research limitations due to sampling process. These limitations are discussed, suggestions for further research are also proposed. |
本系統中英文摘要資訊取自各篇刊載內容。