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題 名 | 遊客對主題遊樂園服務品質與滿意度之研究--以8大森林遊樂園為例=A Study on Theme Park Visitors' Service Quality and Satisfaction--A Case Study in Bada Forest Paradise |
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作 者 | 吳穌; 林紀玲; | 書刊名 | 休閒觀光與運動健康學報 |
卷 期 | 4:1 2013.09[民102.09] |
頁 次 | 頁71-86 |
分類號 | 991.4 |
關鍵詞 | 主題遊樂園; 服務品質; 滿意度; Theme park; Service quality; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的為了解不同背景變項主題樂園遊客對服務品質與滿意度感受之差異情形。以及探討主題樂園遊客滿意度與服務品質之相關情形。以前往8大森林主題樂園290位遊客為研究對象。研究工具為自編「8大森林主題樂園服務品質與滿意度」問卷。資料處理採SPSS 13.0版統計軟體進行描述性統計、t考驗、單因子變異數分析、皮爾遜積差相關分析驗證所有問題,顯著性水準訂為α=.05。結果發現:1.不同性別在服務品質、資訊提供滿意度、整體滿意度的差異達顯著水準。2.不同年齡的遊客僅在娛樂滿意度差異達顯著水準,其他差異則未達顯水準。3.不同出遊同伴在服務品質與滿意度各方面差異均未達顯著水準。4.不同月收入的遊客僅在娛樂滿意度差異達顯著水準,其他差異則未達顯水準。5.服務品質與滿意度各方面均呈現正中度相關。 |
英文摘要 | The purpose of this study were to understand the different background on theme park visitors' on service quality and satisfaction and to explore the relationship between visitors' satisfaction and service quality. The participants were 290 visitors to the Bada Forest Paradise. The study instrument was self-made ”Bada Forest Paradise theme park service quality and satisfaction” survey. SPSS 13.0 for windows statistical software was used for statistical analysis. Statistical methods of descriptive statistics, t-test, one-way ANOVA and Pearson Correlation analysis were used. The results showed that: 1. visitors of different gender in the service quality, information provided satisfaction, overall satisfaction of the differences reached significance level. 2 visitors of different ages in the entertainment satisfaction only difference was significant level, other differences were not reach significant level. 3 visitors of different travel companion in service quality and satisfaction in all aspects of the difference did not reach significance level. 4 visitors of different monthly income of tourists in the entertainment satisfaction only difference was significant level, other differences were not reach significant level. 5 service quality and satisfaction in all aspects showed a moderate positive correlation. |
本系統中英文摘要資訊取自各篇刊載內容。