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題 名 | 醫療保健新聞報導之分析=A Content Analysis of Medical News Coverage in Taiwan |
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作 者 | 徐美苓; 胡紹嘉; | 書刊名 | 民意研究季刊 |
卷 期 | 206 1998.10[民87.10] |
頁 次 | 頁117-151 |
分類號 | 895.39 |
關鍵詞 | 醫藥報導; 科學新聞; 內容分析; 消息來源; Health coverage; Science news; Content analysis; News source; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究系以報紙新聞為例,探討臺灣地區新聞媒體有關醫療保健議題報導的現 況,包括新聞內容與形式等呈現風貌在內。本研究透過內容分析的方式加以探析,資料蒐 集的時間為民國八十五年十二月一日至八十六年三月三十一日間,抽樣分析的樣本包括中 國時報、中時晚報、聯合報、聯合晚報、民生報、自由時報、大成報,和中央日報等八家 報紙共1,164則醫療保健新聞。 根據分析結果,近八成的內容是以國內為主,其中半數報紙每日均有專屬的醫藥或健 康版面,另外半數則是以周報方式,每周登出一至二天。各報新聞出現版面的差異,亦反 映出其醫療保健報導呈現性質與報導篇幅的不同。研究發現大致支持臺灣醫學發展過程中 主流Vs.非主流醫學體系現況,分析的樣本主要皆以西方醫學為依據;議題內容以醫療知 識、行為類居多數;至於居第二位者為養生、保健、保養、健身/美容類的報導;大部份 的醫療保健報導語氣為中性,但是在醫病關係、病例報導以及公衛、醫療政策/體制等議 題方面的負面語氣報導亦為數不低;在消息來源的選擇上,仍偏重於醫療與政府行政單位 。另外,有四至五成的比例符合科學新聞寫作的要求。本研究最後就分析結果說明資料蒐 集的限制,以及對新聞實務與未來學術研究的啟示。 |
英文摘要 | The study aims to investigate the current state of medical news coverage in Taiwan. A content analysis of such coverage from eight newspapers from December 1,1996 to March 31, 1997 was conducted. A total of 1,461 articles were sampled and analyzed. Based on the content analysis results, nearly 80% of the medical news coverage was locally based. Four of the eight newspapers published specialized medical pages daily, while the other four did it weekly. Most of the medical news issues followed the tradition of Western medicine. The main issue of concern was medical knowledge, followed by health care and preservation. Tones of medical stories were mostly neutral, but were negative in issues regarding physicianpatient relationships, medical events and health/medical policies. News sources of the stories centered around medical and government officials. Forty to fifty percent of the news writing was consistent with the basics of scientific journalism. The study ends with discussions of research limitations and suggestions for medical news coverage and future research. |
本系統中英文摘要資訊取自各篇刊載內容。