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題 名 | 文人雅趣與商業書坊--十竹齋書畫譜和箋譜的刊印與胡正言的出版事業=Printing for the Literati: Hu Cheng-yen's Publishing Strategies for a Specific Market |
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作 者 | 馬孟晶; | 書刊名 | 新史學 |
卷 期 | 10:3 1999.09[民88.09] |
頁 次 | 頁1-54 |
分類號 | 487.7 |
關鍵詞 | 晚明; 金陵; 書坊; 胡正言; 十竹齋; 書籍出版與流通; Late ming; Nanking; Commerical press; Hu Cheng-yen; The ten bamboo studio publishing house; |
語 文 | 中文(Chinese) |
中文摘要 | 坊刻圖書是明代出版文化研究中很重要的一環。本文即希望經由對晚明金陵十竹 齋的個案研究,來探討商業書坊的專業化經營策略。文中將以書坊主人胡正言為 核心透過其最重要的兩部出版物──彩色套印之(書畫譜)與(箋譜)──刊刻 的過程,觀察書坊與其預設讀者的互動情形。 胡正言來自徽州,原本即與文房用具之製造業關係密切,從為二譜繪稿、題 詠的作者群,可見他與當代文人圈的交往;這些創作者同時也可視為其出版品的 準消費者。分析現存的十竹齋出版品內容,應是以士子文人為主要的預定讀者, 其設置書坊的地點,亦刻意避開人潮匯聚、書坊集中的三山街,而選擇在國子監 旁落腳,在在顯示十竹齋的出版品是以文人階層的品味為導向。而由書籍的價位 來觀察,也只有士紳文人階層,或具相當財力的富商方可能負擔。可見在晚明主 要出版中心之一的金陵,於出版市場擴大之後,已經出現書坊依讀者群閱讀傾向 而分化的專業化區隔現象,胡正言的十竹齋便可說是結合文人雅趣與商業書坊之 代表。 |
英文摘要 | Commercial Printing is an integrated part of the Ming print culture. This paper is a case study on the Ten Bamboo Studio Publishing House in late Ming Nanking, owned by Hu Cheng-yen(1584-1674), a publisher who had close ties with the literati circle. It analyzes Hu's publishing strategies linking literati culture and commercial printing by examining his two famous publications: Shih-chu-chai Shu-hua-p'u (Collection of Calligraphy and Painting) and Shi-chu-chai Chien-p'u (Collection of Stationery Designs). Having worked as a craftsman of fine writing-materials, Hu Cheng- yen naturally befriended the local literati group, who were later to become customers for his publishing enterprise. The list of illustrators and text writers of both books reveals this friendship. An analysis of the content of the extant publications from the Ten Bamboo Studio Publishing House further indicates that Hu geared his books to those men of letters. Besides, he avoided San-shan Street, a crowded business district Raditionally housing many bookstores. Instead, he located the press in the vicinity of the National University, easily accessible to his targeted readers. This suggests that the Ten Bamboo Studio Publishing House tried to cater to the taste and needs of the literati. Furthermore, high book prices meant that only well-to-do official-scholars and the nouveau riche could afford these books, often designed in an exquisite style. In sum, the expansion of the publishing market in late Ming Nanking resulted in specialized publishing houses for different tastes of reading. Hu Cheng-yen's Ten Bamboo Studio Publishing House was a representative example of bridging literati taste with commercial printing. |
本系統中英文摘要資訊取自各篇刊載內容。