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題 名 | 媒介使用與對民主價值取向影響效果之研究--政戰學校預備軍官班的個案調查=The Study of Media Use and it's Effect on Democratic Value--A Case Study of Military Reserve Officer in FHK |
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作 者 | 許禎元; | 書刊名 | 民意研究季刊 |
卷 期 | 208 1999.04[民88.04] |
頁 次 | 頁105-127 |
分類號 | 890.1357 |
關鍵詞 | 媒介使用時間; 媒介使用動機; 民主價值取向; Time of media use; Initiative of Media use; Democratic value; |
語 文 | 中文(Chinese) |
中文摘要 | 本文系以政戰學校預官班為對象,進行共182個樣本的問卷抽訪,冀望瞭解其媒介使用的習慣,及其對民主價值取向的影響力,並透過對數線性(Logit)的分析,建構其果模型。在研究成果上,本項研究發現:軍校預官班在媒介使用時間上,半小時內者約占1/3左右,而有八成左右在1小時以內,軍校環境的閱聽習慣,與一般學校並無差異處。而調查受試者閱聽媒介的動機,最多者系為增加見聞(19.6%)與保持接觸社會(19.6%),其次則為滿足好奇心(18.9%)與瞭解他人意見(18.7%),而僅系打發時間及無事可做者的比例,也佔了全部填答次數的23.1%。此外,媒介閱聽量的不同,並未造成理性價值取向的差異,而所有四種媒介閱聽量的不同,則皆造成平等價值取向的差異,在溝通價值取向形成差異上,則有看電視新聞及看新聞雜誌量兩項達到顯著差異。最後,本項研究發現,在控制其他的影響變項後,亦即受測者有其他相同的閱聽習慣下,看電視及報紙時間量偏高者,具有較高的平等民主傾向。而在高溝通民主取向的可能性上,在控制其他的影響變項後,看電視、聽廣播及閱讀雜誌時間量偏高者,具有較高的溝通民主傾向。 |
英文摘要 | Hereafter is to discuss the influence of media use onto democratic value, in a sample of 182 military reserve officer in FHK military college. In conclusion, this study have reached conclusions listed as follows: The use of media of military reserve officer in FHK has no statistical variance with students of the other schools. The most reason of media use is 19.6% attributed separatedly to increase information & keep social contact, to satisfy curiosity 18.9% and to catch viewpoint of others 18.7%. In addition, the variance of media use doesn't contribute the degree of value orientation in rationality. On the contrary, the variance of media use do have a great influence on the degree of value orientation in equality. While in the value orientation of communication, there are statistical variance resulted from the difference in television & magzine use. In general, the more in media use, the higher in democratic value. |
本系統中英文摘要資訊取自各篇刊載內容。