頁籤選單縮合
題 名 | 探討網路行銷的效用=Creating the Effective Website Marketing |
---|---|
作 者 | 梁莉莎; | 書刊名 | 中華工商專校學報 |
卷 期 | 17 1998.09[民87.09] |
頁 次 | 頁74-82 |
分類號 | 496.5 |
關鍵詞 | 網路行銷; 網際網路; Website marketing; Internet; WWW; |
語 文 | 中文(Chinese) |
中文摘要 | 網路行銷潛力無窮,其效率及便利性均極佳,在國外已經蓬勃發展,臺灣地區也 已開始利用網路創造商機,進行買賣,因此可見網路行銷是未來的行銷新趨勢。此篇報告乃 是探討網路行銷應具備的要素與限制,另外並探討如何達到網路廣告的效果。 |
英文摘要 | The purpose of this study is to investigate the effective website marketing. Specifically, the overall factors of website marketing are examinated, as is the developed of and limitations associated with website marketing. Two primary issues were discussed, one to create website marketing, and the other to assess best result on website advertising. |
本系統中英文摘要資訊取自各篇刊載內容。