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題名 | 網路行銷在健康醫療體系之應用--以苗栗地區大千醫院為例=The Application of Internet Marketing for Health Medical of Miaoli |
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作者 | 李志成; Lee, Chih Cheng; |
期刊 | 聯合學報 |
出版日期 | 20010500 |
卷期 | 18 2001.05[民90.05] |
頁次 | 頁165-170 |
分類號 | 496.5、496.5 |
語文 | chi |
關鍵詞 | 電子商務; 網際網路; 全球資訊網; 網路行銷; Electronic commerce; Internet; World wide web; Internet marketing; |
中文摘要 | 1991 年,美國政府解除對 Internet 的限制後,允許其可以應用在商業方面;它 不僅使得行銷環境發生很大的變化,並且使得越來越多的企業與研究者投入這個新興的行銷 環境。同時,隨著資訊科技的快速發展與網際網路的日漸盛行,網路行銷成為企業未來重要 的行銷方式。在本研究中,除討論網路行銷的定義及範籌以瞭解對企業的影響之外;也依據 該醫療產業的特性及其顧客對網路行銷之需求提出一個實驗性的模擬架構,以做為未來苗栗 地區醫院建置電子商務的指引。 |
英文摘要 | In 1991, the American government released restrictions of the Internet and allowed commercial use onto the Internet. Not only it strongly changes the market environments, but also a good deal of enterprises and researchers have involved in the new market environments. As the quick development of information technology and the popularity of the Internet, the Internet Marketing becomes an important marketing tool for the enterprises in the future. In this study, we describe the definition and scope of the Internet Marketing. Then, we propose an experimental simulating framework based on the industrial features and the customer's demands. And it serve as a foundation for future research in the area of electronic commerce for the howpitals of Miaoli. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。