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題 名 | 臺灣木製家具生命週期階段及其經營策略研究=The Product Life Cycle and Management Strategies of Taiwan Wooden Furniture Industry |
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作 者 | 賴建興; | 書刊名 | 中華林學季刊 |
卷 期 | 32:2=125 1999.06[民88.06] |
頁 次 | 頁249-257 |
分類號 | 487.31 |
關鍵詞 | 產品生命週期; 木製家具; Product life cycle; Wooden furniture; |
語 文 | 中文(Chinese) |
中文摘要 | 台灣木製家具業,近年來,由於木材原料取得不易,勞工普遍缺乏,土地取得成 本偏高,環保意識高漲,及整個國內投資環境丕變,致使木製家具產品在競爭激烈的國際市 場上漸失去其競爭優勢,因此本研究目的,主要在探討台灣木製家具生命週期階段及其經營 策略。主要的研究方法,乃藉由問卷之設計以收集初級資料。另外收集報章雜誌、政府文件、 及公會專刊等次級資料,並配合變異數分析法,來決定因素的重要性。本研究結果發現,台 灣之木製家具產業在產品生命週期階段屬衰退階段,目前產業採外移策略,藉以延續產業之 生命。 |
英文摘要 | Taiwan wooden furniture industry has experienced the lack of labor, shortage of raw material, and higher land cost for the past few years. The industry is losing its competitive advantage on production input costs in the world furniture market. Therefore, the objective of this research is to understand the product life cycle and management strategies used by Taiwan wooden Furniture Industry. The primary information and secondary information were collected for analyzing the product life cycle and its current management strategies. The questionnaire was designed for collecting the primary information. Also, government documents, industry reports, and newspaper were collected to gather the secondary information. Analysis of variance (ANOVA) were used in this research. |
本系統中英文摘要資訊取自各篇刊載內容。