查詢結果分析
來源資料
頁籤選單縮合
題 名 | 壽險銷售制度之探討=The Discussion of Distribution System in Life Insurance Company |
---|---|
作 者 | 曾真真; | 書刊名 | 環球商業專科學校學報 |
卷 期 | 6 1998.12[民87.12] |
頁 次 | 頁163-174 |
分類號 | 563.72 |
關鍵詞 | 銷售制度; 銷售管道; 人壽保險; Distribution system; Distribution channel; Life insurance; |
語 文 | 中文(Chinese) |
中文摘要 | 銷售制度又稱為銷售通路或行銷通路,保險公司的銷售通路乃介於保險公司與客戶 間,保險公司提供保險商品透過銷售通路售與客戶,所以為了營運順利,保險公司儘可能提 供具備相當水準且種類廣泛的銷售人員.一般保險公司所採用的銷售制度包括代理人制度、 經紀人制度及業務員制度等,許多保險公司僅採用一種銷售制度,有些則同時採用多種銷售 制度,而視其採用的銷售制度,便可反映出其行銷部門的特色.所以,本文將探討銷售管道 的基本觀念,且因業務員銷售制度是壽險公司最廣為採用的一種銷售制度,所以本文亦探討 業務員在壽險公司所扮演的角色. |
英文摘要 | The term "distribution system", is also called a distribution channel, or marketing channel. In insurance distribution systems, the company that manufactures an insurance product marks at an end of the distribution channel, and the customer purchases the product marks at the other end of the distribution channel. To operate successfully, the company provides standard, generally accepted descriptions of insurance sales personnel. The distribution systems commonly used by insurance companies include the agency system, the brokerage system, the personal selling system, and so on. Some insurance companies use only one distribution system, while others use a combination of several distribution systems. The distribution system chosen by an insurance company shapes many aspects of the marketing department. In this paper, we discuss the basic concepts of distribution channels in marketing. Because personal selling distribution systems account for the majority of insurance company sales. Next, we discuss the role of personal selling distribution system in life insurance company. |
本系統中英文摘要資訊取自各篇刊載內容。