頁籤選單縮合
題 名 | 兩岸企業銷售服務系統調整策略實證分析=An Empirical Analysis of the Managerial Adaption of Marketing Service System for Mainland Subsidiaries of Taiwan's Enterprise |
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作 者 | 莊英慎; 林水順; | 書刊名 | 環球商業專科學校學報 |
卷 期 | 6 1998.12[民87.12] |
頁 次 | 頁77-93 |
分類號 | 496.5 |
關鍵詞 | 銷售服務系統; 大陸投資; 技術移轉; 產業變革; Marketing service systems; Mainland investment strategies; Technology transfer; Industry renovation; |
語 文 | 中文(Chinese) |
中文摘要 | 銷售服務在企業行銷體系中是一重要工作,尤其是在跨國性之企業體上.企業體競 爭力之強弱與其行銷、服務與管理能力有密切關係.臺灣多工商業發展迅速,中小企業的經 營展現出旺盛活力,其中頗多產業在國際間佔有競爭優勢.然而,由於臺灣近年來經營環境 的變動,兩岸政治緊張關係和緩,促使臺商紛紛至大陸投資. 本研究針對兩岸整體環境、生產條件、消費習慣、銷售體系與母子公司經營能力等多方迥異 之情況下,在大陸子公司之銷售服務系統調適策略進行分析.本研究以機械產業為個案研究 對象,以銷售服務系統為主題,整理臺商在兩岸建立銷售服務系統之考慮因素及系統管理之 道. |
英文摘要 | Marketing service is one of the important tasks in business marketing system, especially for international enterprises. As Taiwan enterprises grew strong gradually, they would compete in world market with high quality products, excellent marketing system and the managerial ability of adapting environment changes. A great deal of Taiwan's enterprises had shifted to the Mainland this decade. However, due to the fundamental constraints in investment condition differences between Taiwan and the Mainland, the adaption or construction of marketing service systems for a subsidiary in the Mainland should be adjusted. This study tries to analyze the influences of transferring a marketing service system, and to provide a guideline to a subsidiary in the Mainland in adapting a marketing service system. |
本系統中英文摘要資訊取自各篇刊載內容。