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題名 | 外國證券公司進入臺灣市場模式研究=A Study on Foreign Securities Corporations Entry Mode in Taiwan |
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作者 | 洪世雄; | 書刊名 | 企業管理學報 |
卷期 | 42 1998.03[民87.03] |
頁次 | 頁105-125 |
分類號 | 563.54 |
關鍵詞 | 外國證券公司; 臺灣證券市場; |
語文 | 中文(Chinese) |
中文摘要 | 本研究目的係為探討外國券商進入臺灣證券市場的實證研究,以提供國內券商未 來進行海外投資的決策參考。本文以折衷理論為基礎,篩選出八個解釋變數,並以費雪正確 概率檢定法,研究各解釋變數與進入模式的關係。研究結果發現:外國券商的國際經驗、開 發差異化產品的能力、專業知識移轉的困難度、地主國市場潛力、文化相似度與進入模式之 選擇有顯著相關。 |
英文摘要 | This paper is to provide Taiwan securities corporations with guideline to invest in foreign market, through an empirical investigation of the entry mode in Taiwan by foreign securities corporation. Eight variables which are extracted from the ownership advantages, internalization advantages and location advantages of the eclectic theory, are examined on the choice of entry mode by foreign securities corporations. In order to promote the credibility of statistical test, the paper employ Fisher exact probability method to test the interrelationship between explanatory variables and entry mode. The findings of this study imply that international experience, ability to develop differential products, tacit nature of know-how, marker potential, and culture familiarity influence the choice of entry mode significantly. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。