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頁籤選單縮合
題 名 | 臺北縣縣長候選人社會福利及其他公共政策議題之研究=A Study of Communication Campaigm and Voting Behavior of Taipei County Major Election--A Test of Agenda-Setting Theory |
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作 者 | 楊孝濚; | 書刊名 | 東吳社會學報 |
卷 期 | 7 1998.03[民87.03] |
頁 次 | 頁113-233 |
分類號 | 573.3 |
關鍵詞 | 投票行為; 議題設定理論; 沈默螺旋理論; 德斐技巧; Communication campaigm; Voting behavior; Agenda-setting theory; Silence spring theory; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究應用議題設定理論與沈默理論來驗證臺北縣選民已有自主性的投票行為。 本研究以選舉最具影響力的議題-社會福利議題和其他公共政策議題作為分析之主題,本研 究以深度訪談法收集六位候選人社會福利和其他公共政策議題、文宣策略及勝選方法和預估 。並以內容分析法分析六位候選人在自由時報、中國時報、聯合報和自立早報議題呈現的型 態,並測度六位候選人之見報率。本研究亦利用實地觀察法收集六位候選人競選策略,以及 選舉活動之型態。本研究是以德斐技巧法預估選情,並作主題驗證之用。 本研究發現臺北縣選民的投票行為自主性已是很高,對於候選人不僅考慮其黨派和 背景,重視其議題和議題呈現的方式,甚至於對社會福利和其他公共政策提出可行性分析和 財政來源之分析。議題設定亦突頰在媒介之報導方式和篇幅。議題設定理論再一次驗證其為 投票行為主體影響因素。而沈默螺旋理論亦得到驗證。臺北縣選民珍惜自己神聖一票,非常 擔憂選票的無效性,高見報率、高知名度、高意圖心的候選人均有高的支持率。沈默螺旋理 論亦證實:最後兩日沈默螺旋效能的提昇,應是蘇貞昌得到勝選之主因。 |
英文摘要 | Theory of agenda-setting and theory of silent spring are two major theories of predicting voting behavior through a serial of communication Campaigm. The purpose of this study is to identify these two theories can predict the voting behaviors of Taipei county voters at a recent election of Taipei county major. Various of research methods were used in this study . In depth interview method was used to interview six candidates of Taipei county major to allocate the social welfare and other public police issues to promote communication Campaigm for each candidate. Content analysis was used to analyze the influence the agenda - setting theory toward the change of voting behavior of the voters. On the spot observal method was used to identify the influence of silence spring theory toward the positive attitude to each candidate. And Delphi technique technique was also used to predict the voting behavior of Taipei county voters. This study proved the voting behavior of Taipei county voters are independent and toward the right issue of the election caipigm. Agenda - setting theory are fully proved by the voting behaviors. Silent spring theory are also proved by the late decision of the voters of Taipei county and their decision are independent and Campaigm oriented. |
本系統中英文摘要資訊取自各篇刊載內容。