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題名 | 製販同盟與共同配送之經濟分析=An Economic Analysis of Manufacturer-Retailer Alliance and Joint Distribution |
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作者 | 賀力行; 張靖; 李堯賢; | 書刊名 | 公平交易季刊 |
卷期 | 6:1 1998.01[民87.01] |
頁次 | 頁1-28 |
分類號 | 496.3 |
關鍵詞 | 製販同盟; 共同配送; 經濟分析; |
語文 | 中文(Chinese) |
中文摘要 | 本文利用微分賽局法分析同業廠際共同配送對製造商之產品價格,產出數量,存貨水準以及利潤之影響效果。我們發現:(1)在同業廠際共同配送的策略聯盟下,只有零售商家數至少在2家以上以及產品同質性 (替代性) 程度充分高的條件下,才會使得產品的價格下跌。(2)在產品同質性愈高與零售商家數充分多的情況下,共同配送所產生的成本效益較不易體現;但是在產品差異程度大與零售商家數較少的條件下,則共同配送所產生的成本效益會較顯著。(3)在個別製販同盟之產品具有明顯的市場區隔現象下,共同配送所創造的需求擴張效益會使得製販同盟有誘因去增加零售商家數。不過,個別製販同盟透過共同配送所帶來的需求擴張效果,則會因產品同質性的提高而減少。(4)製販同盟在零售商家數愈多以及產品差異程度愈高的情況下,共同配送所帶來的利潤水準會愈高。反之,則利潤水準會愈低。因此,製販同盟在產品差異程度高以及零售商家數多的情況下,會有相對較高的誘因從事共同配送的策略聯盟。(5)就製販同盟在不同的共同配送效益下而言,需求擴張之利潤增加效益會比相對應的成本節省之利潤增加效益高。而該利潤差距也會在產品差異程度高且零售商家數多的條件下,帶給製販同盟相對較高的利潤水準。 |
英文摘要 | Our objective in this paper is to develop a differential game model for analyzing the impact of intraindustry-interfirm joint distribution on the manufacturer’s output, inventory level, and profit. There are several key insights from our analysis. First, under the strategic alliance of joint distribution, there exist conditions where the manufacturer’s output price decreases. These conditions are: the number of retailers in greater than or equal to two and the degree of product differentiation is sufficiently low. Second, under the conditions where the degree of product differentiation is lower and the number of retailers in sufficiently higt, the cost-saving effect created by joint distribution would be harder to obtain. On the other hand, it follows that the cost-saving effect would be significant under reversing the above conditions. Third. if the degree of product differentation provided by the individual manufacturer-retailer alliance is significant, then the demand-side expansion effect created by joint distribution would give incentives for the manufacturer-retailer alliance to increase the number of retailers. However, this effect would be smal1er if the degree of product differentiation decreases. Four, under the conditions where the number of retailers in larger and the degree of product differentiation is higher, the level of profit created by joint distribution would be higher. And this would lead the manufacturer-retailer to have incentives to establish the strategic alliance of jonint distribution. Finally, the level of profit created by demand-side expansion effect is higher than that of by cost-saving effect. And this profit gap would be larger under the conditions where the degree of product differentiation is higher and the number of retailers is larger. |
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