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題 名 | 利用賽局理論訂定行動電話市場價格=By Game Theory to Formulate the Pricing Strategy for Mobile Telephony |
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作 者 | 鄭貴龍; 吳明德; | 書刊名 | 中華電信技術季刊 |
卷 期 | 2:1 1998.02[民87.02] |
頁 次 | 頁60-68 |
分類號 | 448.84 |
關鍵詞 | 賽局理論; 行動電話市場; 價格; |
語 文 | 中文(Chinese) |
中文摘要 | 行動電話市場,受到各方的壓力,打破了必須獨佔市場的特性,新的行動電話經 營者即將進入市場,且由於供給突然大量的增加,以往供不應求的市場特性不復存在,面對 的將是複雜而激烈寡佔競爭市場。國人慣常以價格當作競爭手段,以高北航空票價競爭為例 ,常造成市場的混亂,本文以賽局理論分析在寡佔市場中的定價策略,並提供一些定價策略 供業者參考。 |
英文摘要 | The nature of monopoly in cellular market, under all sort of pressure, has to be changed. As the new cellular operators will soon enter the enter the market and thus instantaneously increase the supply, it is no longer a seller's market. Instead, a complex and competitive market can be foreseen. Price has often been used as market niche and usually causes market confusion in Taiwan. The price war on flight ticket between Taipei and Kaohsiung serves as a good example. This article, base on game theory, analyzes the pricing strategy in a oligopoly market environment; and provides some pricing strategy for practitioner's reference. |
本系統中英文摘要資訊取自各篇刊載內容。