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來源資料
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題 名 | 大眾傳播與社區意識:社區公眾特質初探=Mass Media and Sense of Community: Exploring the Characteristics of Various Community Publics |
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作 者 | 孫秀蕙; | 書刊名 | 民意研究季刊 |
卷 期 | 202 1997.10[民86.10] |
頁 次 | 頁51-86 |
分類號 | 557.77、557.77 |
關鍵詞 | 有線電視; 系統經營者; 社區關係; 情境理論; Cable television; System operators; Community relations; Situational theory; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以大台北地區居民為調查對象,深入瞭解媒介使用對社區意識與社區參與 是否有正面影響,並且根據公關學者格魯尼的,「情境理論」,區分不同面臨不同情境的社 區公眾,在人口特質、媒介使用、社區意識與社區參與方面是否有所差異。研究發現,在不 同的媒介指標中,觀看一般的電視新聞為預測社區意識與社區參與的重要變項,而面臨不同 情境的社區公眾在部份人口特質 (如教育程度與年齡 )、社區意識與社區參與方面確實有顯 著差異,與公關學者格魯尼的研究結果相符合。雖然在本研究中仍有相當比例的受訪者為宿 命觀念者,但由於世代交替的關係,年輕的受訪者對於解決問題的阻力認知程度較低,這顯 示若有良好的社區傳播工具做為動員利器,進一步形成社區問題討論的公共論壇,年輕人的 社區參與仍大有可為,這點發現值得規畫社區傳播者參考借鏡。 |
英文摘要 | The research purposes of the present study are two-fold. First of all, we hope to investigate the effects of Taipei residents' media use patterns on the sense of community and participation of local affairs. Second, we hope to differentiate various community publics proposed by James Grunig's "Situational Theory" by observing their differences in demographic characters, media use patterns ' sense of community and participation of local affairs. Our research findings suggest that watching television news makes a positive contribution to an increase in sense of community and participation in local affairs,whereas various community publics have distinct characters in terms of educational level, age, sense of community and community participation, which in turn confirms Grunig's theory. Although there is a substantial portion of fatalistic public in the present study. we nevertheless are optimistic about youngsters' participation in local affairs. We hope there would be more media providing local forums for community residents and therefore, activating people's participation in community affairs. |
本系統中英文摘要資訊取自各篇刊載內容。