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題 名 | 產品造形評價指標及系統之基礎研究=Primary Research on an Evaluation Index and Its System for Product Appearance Design |
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作 者 | 陸定邦; | 書刊名 | 技術學刊 |
卷 期 | 12:3 1997.09[民86.09] |
頁 次 | 頁481-490 |
分類號 | 962 |
關鍵詞 | 產品美學; 造形評價; 量指標; 造形指標系統; Product aesthetics; Appearance evaluation; Quantitative index; Index system for appearance design; |
語 文 | 中文(Chinese) |
中文摘要 | 產品造形設計之現存評價方式,僅能在所提設計案間做最佳選擇,決策之造形 在目標市場中對於競爭產品之相對造形優勢仍難做成客觀判斷,造形決策具高不確定性。 本研究針對產品造形設計之量指標部份,提出客觀可行之造形量測工具和指標(系統)建立 方法,將適當產品市場和產品美學資訊基植於造形指標之中,使由所建構之造形指標系統 模式,等以模擬消費者之造形評價模式,以降低前述之不確定性。產品造形指標係由一組 產品分類資訊(綜合屬性)和一組美學分類資訊(造形值域)所構成。本研究從149位具不同 設計背景深度之大學生受測者對93個差異產品造形和屬性之測試中,統計分析出適用於大 學生族群之十一組實用產品造形指標及其系統。過程中並討論分類寬度、曖昧容忍度,以 及指標特性等重要相關觀念。 |
英文摘要 | Existing design evaluation methods for product appearances are restricted to choosing the best one(s) from all proposals, which leaves a high level of uncertainty for the decision because the relative competitiveness for the chosen appearance in the target market is unknown for making an objective on judgment. Focusing on the quantitative index of product appearance design, this research suggests objective and feasible tools for measuring product aesthetics and a methodology for building the index and its system. With necessary product marketing and product aesthetics information embedded into the index, the established index system model is able to simulate the consumer's model in evaluating product appearances, which lowers the uncertainty for decision-making. An appearance index consists of two sets of categorization information, one for product (synthesized product attributes) and the other for aesthetics (functional/decorative form distribution). From the statistical analysis of a test in which 149 college students with design backgrounds of various depths and 93 product appearances with different forms and attributes were used, 11 sets of index and an index system, emphasizing products for practical uses in the collegiate market, were obtained and established. Some closely related concepts, such as categorization width, tolerance of ambiguity, and characteristics of the index, were also explored during the research process. |
本系統中英文摘要資訊取自各篇刊載內容。