頁籤選單縮合
題名 | 國內瓶裝水產銷與競爭力分析=Analysis of Production and Market Competition of Bottled Water in Taiwan |
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作者姓名(中文) | 張雪華; 李素菁; 李河水; 華傑; | 書刊名 | 臺灣土地金融季刊 |
卷期 | 34:3=133 1997.09[民86.09] |
頁次 | 頁157-168 |
分類號 | 481.7 |
關鍵詞 | 瓶裝水; 生產; 市場結構; 成本分析; 競爭分析; 飲料; Bottled water; Production; Market structure; Cost analysis; Competitive analysis; Beverage; |
語文 | 中文(Chinese) |
中文摘要 | 瓶裝水在國內發展僅十餘年,但銷售額已由發展之初的二億元迅速擴增為20億元, 佔非水酒精飲料市場的5%左右。本研究由國市瓶裝水市場佔有率達80%的17家廠商資料 來分析瓶裝的市場概況、銷售通路、生產概況、技術水準、成本與利潤及產品競爭力。1995 年瓶裝水銷售量達2.5億公升,銷售額達20億元新臺幣。55.4%產品由經銷商配銷,主要末 端通路為連鎖便利商店。國產品因價格僅及進口的一半,故市場量佔有率達90%,進口品 僅佔10%。在成本方面、包裝佔位51.5%,故多採用不徵收押瓶費的PVC瓶包裝,PET瓶 雖有較優越的功能,仍僅佔30%不到。 |
英文摘要 | From the viewpoint of production and market competition, this study analyzed the data obtained from seventeen firms which occupied approximately 80% of the bottled water market share. It is found that the market of bottled water in Taiwan has expanded quickly since 1987. More and more factories are involving in the manufacture of bottled water. Sales reached 250 milion liters with a value of NT$2 billions, which account for 5% of the sales of all the categories of non-alcoholic beverage in 1995. Most of the products (55.4%) are distributed by the sales agent. The primary end marketing channel is the convenience chain stores. The domestic products, almost with a half price of foreign products, occupied about 90% of the market in terms of quantity Competitio, sometimes with price cutting, among domestic firms is Keen. As to the production, the speed of the production lines is averaged to be 138 bottles per minute. More than 70% of the products are packed with PVC bottles. Packaging materials occupy more than 51.5% of the production costs. It is identified that the silk-like stuff, which sometimes occurred inside the bottled water, is a problem which needs to be solved. The flavored bottled water, PET bottled water and bottled water of large pack are the kinds which have a bright future for manufacturers to produce. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。