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| 題 名 | 評分法資料解析之新概念以內閣施政滿意度研究為例=A New Conception of Data Analysis for Rating Scale Method-Taking the Study, "Degree of Satisfaction for the Cabinet", for Example |
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| 作 者 | 梁德馨; 石崇賢; | 書刊名 | 民意研究季刊 |
| 卷 期 | 200 1997.04[民86.04] |
| 頁 次 | 頁49-86 |
| 分類號 | 540.19 |
| 關鍵詞 | 廣度指標; 強度指標; 評分法; Comprehensive indicator; Intensive indicator; Rating scale; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 政治學家認為民意的評估包含兩個尺度:偏好及強度。偏好尺度指的是對政黨、 候選人、政策持贊成或反對的意見;強度尺度指對於偏好所感受的程度為何。本研究嘗試運 用國人從小較習慣的評分法(即要求受訪者對政黨、候選人或政策支持度以 0 分至 100 分 來評分,60 分表示及格)為基礎,建構民意的廣度及強度指標, 並運用世界新聞傳播學院 民意調查研究中心於 85 年 11 月 4 日至 6 日所進行的「內閣施政滿意度」調查資料,說 明在本研究所提出的廣度及強度指標下,民眾對各政府首長評價在政治學理上的民意表向情 形,使政府首長們能更明白瞭解目前民眾對其支持的程度,以作為檢討改進時的參考。 |
| 英文摘要 | Political scientists think that the commentary of public opinion includes two scales, dircdion and intensity. The former means the approved or opposite opinion to a political party, a candidate or a policy; the latter means the degree of feeling about the bias. This study attempts to make use of rating scale method we more used to, requestion the examinees to makr for the degree of support to a political party, a candidate or a policy within 0 to 100, 60 to be qualified, to construct the comprehensive and intensive indicator of public opinion. and use the investigation data of "Degree of Satisfaction for the Cabinet" progressed by the World College of Journalism and Communication on November 4-6, 1996, to clarify the situation of the direction of public opinion in political science for people's estimation of each government minister, under the comprehensive and intensive indicator raised by this study, to let government ministers realize the degree of people's support for reference to discussion and improvement. |
本系統中英文摘要資訊取自各篇刊載內容。