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題 名 | 農業產銷班企業化經營策略之研究=Studies on the Managerial Strategies of Farming Commercialization for the Agricultural Production and Marketing Group |
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作 者 | 鄭健雄; 顏建賢; | 書刊名 | 臺灣農業 |
卷 期 | 33:3 1997.06[民86.06] |
頁 次 | 頁24-37 |
分類號 | 431.25 |
關鍵詞 | 農業產銷班; 企業化經營; 經營策略; Agricultural production and marketing groups; Managerial strategies; Farming commercialization; |
語 文 | 中文(Chinese) |
中文摘要 | 為因應我國申請加入WTO後的農業新形勢,行政院農業委員會及臺灣省政府農林廳於民國82年四月起開始推動農業產銷班的整合與輔導工作,以培養其獨立自主以及提昇農產品貿易日益自由化、國際化的競爭能力,而成為未來臺灣農業產銷經營的主力。迄民國85年六月底止,全省整合輔導之農業產銷班共計5,275班,班員數103,887人,可見目前農業產銷經營組織整合工作已略見成效,接下來最重要的重點輔導工作,應該著重在如何引導這些產銷班獨立經營運作,而朝向企業化經營的方向。產銷班在決定未來經營策略之前,必須先針對產銷班的內外部環境加以分析,期以掌握外在環境的機會與威脅以及產銷班內部的優勢與劣勢,進而培養產銷班永續性的競爭臲勢。因此,本研究先提供產銷班內外部環境分析的重點項目,並試著提出以下幾個產銷班企業化經營策略:(1)全體班員必須取得未來實現的共同遠景;(2)決定最佳「產品-市場」的組合型態,以擴充產銷班的產品市場;(3)採取各種擴展產銷班核心事業的成長策略;(4)採取「策略聯盟」與其他產銷班或相關企業建立長期聯盟合作關係;(5)透過各種行銷策略,以強化產銷班的核心競爭優勢。 |
英文摘要 | With Taiwan will become a member of WTO (World Trade Organizaton) in late years, the COA and PDAF began to promote the project of integration and guidance for the agricultural production and marketing groups in April, 1993. Its main goal was to help those groups generate strateic options that will be responsive to changes facing a challenge with the competition of agricultural products from others countries. A total of 5,275 groups was integrated, with 103,887 members in June, 1996. Its implicated that this project had got preliminary outcome. But how to help these groups toward the direction of farming commercialization is then very important. Develop strategies based on sustainable competitive advantages of each farming group. Before develop strategies, the farming group should consider both the external and internal environments. This external approach should look outside the farming group to sense changes, trends, threats, and opportunities and then create strategies that are responsive. The internal analysis is to identify organizational strengths, weaknesses, constraints, and, ultimately, responsive strateiges, either exploiting stregnths or correcting or compensating for weaknesses. Based on the external and internal analysis, this study trying to provide some managerial approach to the farming commercialization of these farming groups, including: (1) determining the future perspective of the members: (2) elaborating the "product-market" portfolio strategy of core business; (3) enlarging the product-market scope of core business through growth strateigies; (4) creating a cooperative relationship with other farming groups and agribusiness through stratgic alliances; and (5) obtaining a sustainable competitive advantage through marketing strategies. |
本系統中英文摘要資訊取自各篇刊載內容。