頁籤選單縮合
題名 | 農民團體拓展畜產運銷業務之研究=A Study on the Expanding Animal Products Marketing Bus Iness to the Taiwan Farmers' Associations |
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作者 | 高源豐; 阮喜文; 董國昌; 陳吉成; Kao, Yuan-feng; Roan, Shii-wen; Tung, Kuo-chang; Chern, Jyi-cherng; |
期刊 | 臺灣農業 |
出版日期 | 19970400 |
卷期 | 33:2 1997.04[民86.04] |
頁次 | 頁62-76 |
分類號 | 483.1 |
語文 | chi |
關鍵詞 | 農民團體; 畜產品; 運銷; Farmers' association; Animal products; Marketing; |
中文摘要 | 臺灣之農民團體成立迄今已歷 93 年,尤其農會肩負農民教育、經濟與政治輔導之任務,但隨著國民教育普及、資訊發達、工商經濟發展,而農民所得卻相對偏低,因此,農民團體應如何應用組織資金、人才等民間企業不及之豐沛資源,建構良好的行銷網路,發展垂直整合業務,為會、社(場)員謀取更大之經濟福利,乃係符合農民團體設立之宗旨,且現階段宜積極努力之方向與目標。本研究之目的乃是政府基於農民團體辦理毛豬共同運銷業務,已具相當績效與基礎,對於農民團體拓展畜產(肉品)運銷業務之意願及其可行性,以問卷等進行調查、比較研究、分析,並提出建議,以供為政府輔導之參考。 一、調查結論 (一)畜產合作社拓展業務之意願比例高於農會。 (二)省級合作社較具向前整合,發展肉品分切配送場及加工品之成長策略;基層級農會基於已經營生鮮超市者較具地區性密集成長,開發產品提高市場佔有率之發展策略。 二、建議 (一)省級農民團體宜積極拓展供應外銷原料毛豬之廣大市場以擴張市場佔有率。 (二)農民團體宜主動積極,建立直接獎賞制度。 (三)請臺灣省政府(農林廳)修訂「臺灣省毛豬共同運銷考核要點」。 (四)農政機關獎助農民團體拓展業務之對象選擇原則。 (五)請農政機關訂定具期限性之獎助農民團體之補助策略。 (六)協助畜產業者提昇經營、管理、行銷及技術生產力。 (七)請政府研修「農會法」,為農民改善經濟生活。 |
英文摘要 | Taiwan farmers' associations have been established for more than 90 years. It contributed many things, particullary in farmer's education, economy, and political guideline in the past three decade. However, farmers' incomes were relatively lower than those from other occupations. Therefore, Taiwan farmers' association must apply their capitals and experts to develop a vertically integrated business to make more profits for their memberships. This study was supported by the Taiwan provincial government and was made to investigate the inclination and possibility of expanding animal products marketing business to the Taiwan farmers' association. The results were as follows: 1. Results from the investigation: (1) The cooperative Association showed higher inclination to develop new business than the agriculural association. (2) The provincial cooperative association demonstrated cleary that the ability of integration and the strategy to develop the business of meat cutting, delivery and processing. To create new products and to promote market possession are better development strategies and possibilities to the primary agricultural association. 2. Suggestions: (1) It is better for the provincial farmers' association to expand it's business to supply exported hogs to extend it's market possession. (2) The honor system must be built by the farmers' associations. (3) "The judgement of hog cooperative marketing of Taiwan province" must be updated recently by the Taiwan provincial Government (Department of Agriculture and Forestry). (4) To set up a principle of selection to assist the farmers' association. (5) To set up a useful strategy of limited period to assist the farmers' association. (6) To assist animal industry to promote it's operation, management, marketing and technical productivity. (7) To modify "The law of agricultural association" to improve farmers' economic life. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。