頁籤選單縮合
題名 | 嘉南禽畜生產合作社因應加入WTO之經營對策=Management Business Strategies of Poultry & Livestock Cooperatives for Taiwan Joining WTO |
---|---|
作者姓名(中文) | 林豐瑞; | 書刊名 | 臺灣農業 |
卷期 | 33:2 1997.04[民86.04] |
頁次 | 頁16-32 |
分類號 | 431.575 |
關鍵詞 | 臺灣省; 嘉南禽畜生產合作社; WTO; |
語文 | 中文(Chinese) |
中文摘要 | 畜產合作社場在我國未來加入WTO之後,所面臨之衝擊是無可避免的。基於此,本文目的即藉由嘉南禽畜產銷合作社在生產、研發、行銷、人力資源等方面之問題與機會分析,試擬可行之經營對策。 研究結果發現,個案面臨之問題在組織內部方面,概為員工向心力與盈餘分配問題;在經營管理方面,概為專業經營管理人力品質及與市場產銷資訊蒐集與利用問題;在組織外部方面,概為政經政策、消費趨勢與貿易自由化之影響。另,政府補助、合作社經營定位與企業形象,不同肉品間之替代效果等亦為個案可能面臨之衝擊。 準此,本文提出降低生產成本、提高飼養經營效率,加強員工經營人力品質及兼顧消費需求趨勢之產銷垂直整合與策略同盟為因應加入 WTO 可行的經營對策。 |
英文摘要 | Poultry & Livestock Cooperatives would have to strike against globe marker after Taiwan Joins WTO. This article provides suggestions from analyzing problems and opportunities in production, research & development, marketing, human resource, etc. by studying the case of C. N. Cooperative Poultry & Livestock. The results of research show that the firm faced three mainly problems. First is the interior problems of organization, like employee's loyalty, profits distribution; Second is the operation management, like the quality of professional executives, searching and application of information from production and marketing of market. Last is external problems of organization, like political and economical strategy, consumption trend, and the influence of trade lieralization. In addition, the firm shall face potential problems in government compensations, firm's position in its industry, substitute effect among different meats. Feasible planning subggested for the firm were based on the study above, including reducing the production cost, improving the efficiency of feeding, raising the ability of executives, vertical alliance in production and marketing of trend of consumption trend, and Strategic Alliance. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。