查詢結果分析
來源資料
頁籤選單縮合
題 名 | 選民的傳播形態對政治行為的影響:以1996年總統大選為例=An Analysis of the Effects of Voters' Mass Media Use on Political Behaviors in the 1996 Taiwan Presidential Election |
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作 者 | 孫秀蕙; | 書刊名 | 選舉研究 |
卷 期 | 3:2 1996.11[民85.11] |
頁 次 | 頁71-105 |
分類號 | 541.83 |
關鍵詞 | 大眾媒介使用; 新興媒體; 不知不覺者; Mass media use; New media; Chronic know-nothings; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究分析1996總統選舉時選民的傳播形態對於政治行為的影響,並比較新媒體與傳統媒體對投票取向的效果。與先前的選舉傳播研究結果相較,我們發現:長期享有優勢地位的媒體已經漸漸受到後起之秀的挑戰與威脅,而往年曾經風行一時的地下電台,在總統大選中已有沒落的趨勢。媒體使用程度與政治知識獲得的確有正面關聯,而使用不同類型的媒體也會影響選民的投票取向。此外,在這一次選舉中,李連的支持者在傳播行為與政治知識表現方面,顯示出許多「不知不覺者」的特質,值得進一步分析。 |
英文摘要 | The present study analyzes the effects of voters' massmedia use on their political behaviors during the 1996 Taiwan Presidential Election. The research findings indicate that the superior status of mainstream media has been threatened by new media that enjoy a rapid growth in the market for the past few years, while dissident media's influence is not as strong as they used to be. We find that there is a steady and positive relationship between the degree of media use and voters' acquisition of political knowledge, and that voters supporting different candidates tend to expose themselves to different types of mass media. In addition, we find that supporters of President Lee Teng-Hui resemble characters central to those of "the chronic know-nothings", and such findings warrant further analysis. |
本系統中英文摘要資訊取自各篇刊載內容。