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題名 | Customer Profitability Analysis: A CAPM Approach=銀行客戶獲利力分析 |
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作者姓名(中文) | 劉聰衡; | 書刊名 | 商學學報 |
卷期 | 4 1996.06[民85.06] |
頁次 | 頁385-393 |
分類號 | 562.1 |
關鍵詞 | 銀行; 客戶; 獲利力; CPA; |
語文 | 英文(English) |
英文摘要 | Customer Profitability Analysis (CPA) is used to analyze the total relationship between a bank and a customer. Unfortunately, most of the models used in the CPA ignore risk. By applying the CAPM, we can incorporate risk into CPA and make correct decision in pricing the loan. The mistakes of the traditional approaches can be avoided and the bank's valve can be marimized. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。