頁籤選單縮合
題 名 | 不動產市場環境調查與分析之初探 |
---|---|
作 者 | 林我崇; | 書刊名 | 南開學報 |
卷 期 | 1 1996.06[民85.06] |
頁 次 | 頁309-324 |
分類號 | 554.8 |
關鍵詞 | 不動產市場調查; 胃納率; 市場競爭力分析; Real estate market analysis; Absorption ratio; Marketability analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 不動產市場分析本身就是進行各種特定型態的不動產分析,對其市場需求與供給 進行分析與研究,而所謂的市場分析當然係著眼於投資獲益能力方面。此種分析的內容甚廣 ,諸如銷售對象的人口、居住環境、所得、職業、心理特性、偏好特性,以及市場上與現存 即將產生的競爭案之不動產型態,對其租金、售價、空屋率、胃納率、產品特性、客源分析 、交通運輸、公共設施、金融條件等各項資訊,皆可進行相關的市場研究與分析,以確立研 究個案行銷企劃的優勢。 在不動產市場分析的內容大致分為五部份,其分別為地區經濟分析、市場分析、市場競 爭力分析、可行性分析、投資分析等。而就個案的競爭環境分析而言,可分為五個因素,其 分別為法令因素、財務因素、結構因素、基地因素、環境及區位因素等來進行不動產之相關 研究與分析。 由於國內對於不動產市場調查研究之程度並非相當深入,其中有關不動產市場調查之研 究資料文獻更是有限,故本研究即針對國內外之理論文獻中,整理出不動產市場分析之特質 與相關內容,並參酌臺灣地區市場之特性,進行比較分析。 |
英文摘要 | Real Estate Market Analysis involves itself into diverse specific analyses in the real estate market, working on analysis and research both on the supply and on the demand facet. Of course, market analysis is always made in view of revenue generated from any investment. The analysis covers a wide spectrum, including demographics of target market、living surroundings、 environments、income profile、vocation、mentality and preferential characteristics、current and potential competition. Those will contribute to furthering any relevant market research such as rent、sales price、vacancy ratio 、absorption ratio、product features、customers profile、transportation、 facilities and infrastructure, and financial condition etc. Roughly, the realty analysis can be categorized into five: 1)analysis of local economics, 2)market analysis, 3)marketability analysis, 4)feasibility analysis, 5)investment analysis. As for the individual competitive environment analysis, five factors contribute to the process. They are regulatory/legal factor、 financial factor、structural factor、site factor、neighborhood/locational features. For lack of profound survey & research in domestic real estate markets and with limited related reference, this research intends to sort out the essences of real estate analysis and of any related issues from the available information, domestic and abroad. In addition, we will compare then with the those in Taiwan's market. |
本系統中英文摘要資訊取自各篇刊載內容。