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題 名 | 基層農會推廣鄉鎮特種農產物過程之研究=A Study of Township's Farmers' Associations Extension Process on the Local Special Agricultural Product |
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作 者 | 蔡宏進; | 書刊名 | 農民組織學刊 |
卷 期 | 1 1996.06[民85.06] |
頁 次 | 頁225-280 |
分類號 | 431.25 |
關鍵詞 | 推廣過程; 特種農產物; 鄉鎮農會; Extension process; Special agricultural product; Township's farmers' associations; |
語 文 | 中文(Chinese) |
中文摘要 | 當前臺灣的農業經營面臨多方面的困境,其中來自世界農產品貿易自由化的壓力,使其經營上的困擾程度越為加大。為能克服農業發展與經營上的困難,由推廣鄉鎮特農產物是一條重要的途徑。此一推廣途徑可以發揮產業分工、比較市場利益及本土化產品的好處。 本研究的要旨即在於了解成功推廣特種農產物之鄉鎮農會的推廣過程,以供為其他農會的參考。更具體的研究目標與內容包括下列五點:(一)農會總幹事及其他領導幹部對推廣農特產品推銷計畫選定與決策過程,(二)農會推廣人員規劃及執行推廣特產物實務的過程,(三)農民採用特產物後的產銷過程,(四)診斷選定特種產物的決策,(五)提出改進及擴大農特產物推廣過程的建議。 收集資料的方法主要與選定農會的總幹事及農事推廣人員會談。本研究選定收集資料並作深入分析的鄉鎮農會及其農特產物包括霧峰的龍眼、永靖的蔬菜、大埤的酸菜、竹崎的茶葉、玉井的芒果、關廟的鳳梨、竹田的蓮霧、三灣的梨子、鹿野的茶葉及觀音的西瓜及洋香瓜等。 本研究在最後乃參照研究的發現,提出七點重要的建議,當為今後基層農會在推廣農特產過程中應改進的重要事項,供為農會、上級輔導機關及受輔導者的農民等之參考。 |
英文摘要 | Taiwan's current agricultural operation faces many kinds of obstacles. Among them the liberalization of the world trade is one crucial factor which has effected this obstacle more seriously. The extension on the local special agricultural product would be one important way to overcome this obstacle on agricultural development and operation. This extension strategy could result in serveral advantage, i.e., production specialization of land, better profit for each kind of product, and the development of local products. The main objective of this present study is to analyze the extension process in farmers' association which have successfully promoted extension program on their local special agricultural products. The study result may be served as good examples for other farmers associations in other townships. More detailed objectives are attempting to expose the following informations: (1) The selections and the decision of general managers and farmers associations leaders' on the production and marketing plants for the local special agricultural products. (2) extension workers' planning and practical execution processes. (3) Farmers' production and sale processes after adopting the special products. (4) To examine problems or deficiencies in decision, execution and adoption processes. (5) Suggestions for improving the extension process of local special agricultural products. Data used in this study are collected from interviewing with general managers and extension workers in selected townships. The sampled or selected townships and their special agricultural products include Wu-Feng's long-yen Yung Ching's vegetable, Tapi's salted vegetable, Chu Chi's tea, Yuh Chin's mango, Kuan Miao's pine apple, Chut Tien's waxed apple, Shan Wan's pear, Lu Yeh's tea and Kwang Yin's water mellon. Based on the findings of this study seven Suggestions are made.These Suggestions on the improvement of the extension process are made out only for farmers associations but also for supervised organizations and farmers. |
本系統中英文摘要資訊取自各篇刊載內容。