查詢結果分析
來源資料
相關文獻
- 競選文宣新媒介--臺灣政治性資訊網路現況研究(1995)
- 總體政策與選舉的關係--臺灣地區實證分析
- 選舉與民意取向之多元化分析研究--從臺灣選舉政治文化談起
- 從選舉利用BBS看臺灣NII的未來
- 地盤劃分與選舉競爭:對應分析法在多席次選舉研究上之應用
- Presidential Voting of 1996 in Taiwan: An Analysis
- Presidential Voting of 1996 in Taiwan: An Analysis
- 臺灣省議會議員選舉制度之研究
- 電腦網路電子布告欄中的一些詞彙使用現象
- Determinants of Voting Behavior: An Analysis of the 1997 County Magistrate and City Mayoral Elections in Taiwan
頁籤選單縮合
題 名 | 競選文宣新媒介--臺灣政治性資訊網路現況研究(1995)=The Use of New Media in Campaigns : A Study of Taiwan's Current Political Information Networks(1995) |
---|---|
作 者 | 莊伯仲; 鄭自隆; | 書刊名 | 廣告學研究 |
卷 期 | 7 1996.01[民85.01] |
頁 次 | 頁85-119 |
分類號 | 573.3 |
關鍵詞 | 競選文宣; 臺灣; 電腦網路; 選舉; BBS; WWW; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究係對台灣應用於競選傳播的政治性資訊網路(BBS與WWW)的起源、發展與現況作成文獻紀錄,以作為後續研究的參考。 此外,亦針對利用政治性資訊網路進行競選傳播時,所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路譭謗與法令規範等十項問題提出討論。 |
英文摘要 | Comptuer-mediated network in election campaign of the Republic of China started with the Election of Taipei Mayor in 1994. All of three candidates used BBS (Bulletin Board System) as a tool to release press and to communicate with voters interactively. Since this election, political communications have merged on the Information Superhighway in Taiwan. And computer-mediated network has become a fashion of political campaigns. Furthermore, in the 1995 Election for Legislators, some candidates applied WWW (World Wide Web) in campaigns and attracted their electorate successfully. In view of the rapid growth of these computer-mediated networks, the paper tries to describe the development of the new media in election campaign and build a foundation for later studies in Taiwan. Meanwhile, the paper indicates that Taiwan's political information networks, as a campaign tool, confront ten intractable problems: network environment, media position, media promotion, target audience, content designing, information updating, system linking, system security, defaming and rumoring in net work, and government's regulations. In addition, the paper also provides ten tentative suggestions to solve these problems |
本系統中英文摘要資訊取自各篇刊載內容。