查詢結果分析
來源資料
頁籤選單縮合
題 名 | 新產品開發活動完整程度對新產品開發績效影響--臺灣汽車零組件業之實證研究 |
---|---|
作 者 | 鍾國貴; 伍家德; | 書刊名 | 東海學報 |
卷 期 | 36:4(管理學院) 民84.07 |
頁 次 | 頁37-53 |
分類號 | 484.3 |
關鍵詞 | 新產品開發程序; 新產品開發活動完整程度; 新產品開發績效; 資訊處理; 不確定性降低; New product development process; Completeness of new product development activities; New product development performance; Information processing; Uncertainty reduction; |
語 文 | 中文(Chinese) |
中文摘要 | 雖然新產品對企業營業額、利潤及競爭優勢的貢獻很重要,但相對上,新產品的失 敗率也相當高,因此,新產品開發的研究也引起相當廣泛的注意,並從各個層面去探討。本 研究探討新產品開發活動完整程度與新產品開發績效間的關係,並以臺灣區汽車零組件業為 調查研究對象,總共發出278份問卷,回收有效問卷122份。研究發現,新產品開發績效佳的 廠商對新產品開發活動執行得較完整,且強調產品規劃、產品設計的活動。因此,本研究建 議廠商應落實新產品開發活動的執行,特別是產品規劃、產品設計的活動,以期提高新產品 開發的績效,進而強化公司的競爭優勢。 |
英文摘要 | New products have been contributing greatly to firm's revenue, profits and competitive advantage. Yet new product's failure rate is relatively high. Hence, researchers have paid attention to the new product development process from every facet. This research empirically studyed the impact of the completeness of the new product development activities on the product development performance. 278 questionnaires were mailed to Auto-Parts members of Taiwan Transportation Vehicle Manufacturers' Associate, among the returned, 122 were effective. The research finds that firms gain better new product development performance performed new product development activities more completely than the worse ones. These outperformed firms emphasized on the product plaming, product design activities. The research suggests that firms perform profficiently and completely the new product development activities to gain better new product development performance and to enhance their competitive advantage. |
本系統中英文摘要資訊取自各篇刊載內容。