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題 名 | 家庭農場經營管理個案研究--以經營花卉之創業青年為例 |
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作 者 | 楊克仁; | 書刊名 | 桃園區農業改良場研究報告 |
卷 期 | 16 1994.03[民83.03] |
頁 次 | 頁39-49 |
分類號 | 435.4、435.4 |
關鍵詞 | 花卉; 農場經營; 個案研究; Floricultural; Management; Case study; |
語 文 | 中文(Chinese) |
中文摘要 | 本計畫之目的在瞭解家庭農場經營花卉之產銷模式並診斷各項管理實務之優劣,就生產方面而言,著重於土地、勞力、資本等生產因素運作管理之探討;就行銷方面,著重運銷職能之分析,以供花卉經營業者或創業者參考。研究對象為從事盆花栽培的創業青年高景瑞夫婦,在其創業初始,由於「技術」及「經驗」的不足,面臨再三的失敗和打擊,經不斷的檢討、改進與努力,目前農場的經營己能在平穩中求發展,其經營型態,實為我國小農經營的典型。本研究就其目前經營現況分生產計畫與勞力使用、土地利用與設備投資、生產項目的選擇與銷售、成本收益估算、遭遇的困難問題及檢討改進等項予以分述,以供有意從事花卉栽培之創業青年學習,並做為規劃我國花卉產業發展之參考。 |
英文摘要 | The objective of this study was to obtain better understanding on the production model of a family farm which specified on producing commercial flower products and to evaluate the benifits for each esection of production managements. Several factors were discussed including land, labor finance management, marketing funtion and cost analysis to provide as a demostrating model for other farmers. In this case, a family farm running by Mr. & Mrs. Kao was selected for studing their production project, labor cost, land efficent, facility, crop choosing, shipping, cost analysis. etc. At the beginning due to lacking production techniques and experiments, Mr. Kaomade a lot of time on trying fault and facing failure. After years, finally their farm getting steady and running in a smooth way. |
本系統中英文摘要資訊取自各篇刊載內容。