頁籤選單縮合
題 名 | 灰關聯分析應用於旅遊滿意度評估之研究=The Application of Grey System theory to the Degree of Satisfaction in Tourism |
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作 者 | 陳榮方; 蔡桂妙; | 書刊名 | 高雄科學技術學院學報 |
卷 期 | 27 1997.12[民86.12] |
頁 次 | 頁357-364 |
分類號 | 992 |
關鍵詞 | 灰色系統理論; 灰色關聯度; 旅遊滿意度; Grey system theory; Grey relational grade; The Degree of satisfaction in tourism; |
語 文 | 中文(Chinese) |
中文摘要 | 政府向來致力於發展來華觀光業務,在促進來華觀光人次成長之同時,亦透過推動各項觀光改善方案,期待觀光客對來華旅遊能有更高之滿意度。本文利用灰色關聯分析,研究風光景色等十六項因子對旅遊滿意度之影響程度的優先順序,研究結果顯示旅遊點滿意度與影響因子之關聯程度大小依序為:物品種類>戶外遊憩設施>室內娛樂設施>菜餚食品>旅館服務品質>海關檢查>旅遊安全>簽證便利>氣候宜人>導遊服務>店員服務>風光景色>歷史文物>人情友善>旅遊費用>物品價格。 |
英文摘要 | The R.O.C. government has devoted much effort to inbound tourism. In addition to increasing the visitor arrivals, a variety of improvement has been made to heighten tourists, degree of satisfaction. Grey Relational Grade Analysis is used in this study to decide the priorities of sixteen factors that influence the degree of satisfaction. The priorities of the factors are as following: Variety of merchandise > Outdoor recreational facilities > Indoor recreational facilities > Cuisine & foods > Hotel services > Customs clearance > Traveling safety > Visa application > Good Weather > Services provided by tourist guide > Services rendered by retail shops > Scenic attraction > Cultural and historical heritage > Hospitality and friendliness of the people >Traveling expense >Prices of merchandise. |
本系統中英文摘要資訊取自各篇刊載內容。