查詢結果分析
來源資料
頁籤選單縮合
題 名 | 臺南市太陽能熱水器潛在市場研究 |
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作 者 | 邱清爐; | 書刊名 | 南臺工商專校學報 |
卷 期 | 16 1992.10[民81.10] |
頁 次 | 頁257-267 |
分類號 | 446.56 |
關鍵詞 | 太陽能熱水器; 市場; 臺南市; |
語 文 | 中文(Chinese) |
中文摘要 | 本文以臺南市住戶為研究對象,利用分層隨機抽樣調查法,以樣本對各項問題的感 受為投入資料。利用主成份因素分析,抽取出較具有意義的因素加以討論。經由服務品質及 生活型態分析顯示;消費者對早期的產品性能較不滿意,且廠商推廣本產品的努力程度仍嫌 不足。欲有效開發太陽能熱水器的潛在市場,除了生產技術的提升外,業者當投入更多的行 銷力量。 |
英文摘要 | This paper employed the technique of stratified random sampling and questionairs to take the Tainan residents as the research subjects. The results of the questionairs were summarized and the principal component analysis and the factor analysis were used to explain the effects of the factors. After the analysis of the qualities of services and the life-style, we found the qualities of the original products were not satisfied by the consummers. Moreover, the employers did not spend enough time to introduce their products to the consumers. If we want to explore the latent market, the employees needs not only to promote the technique of the production but also to make more efforts to the market. |
本系統中英文摘要資訊取自各篇刊載內容。