查詢結果分析
來源資料
頁籤選單縮合
題名 | 臺灣地區花椰菜產銷之經濟分析 |
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作者姓名(中文) | 張錦秀; | 書刊名 | 嘉義農專學報 |
卷期 | 28 1992.02[民81.02] |
頁次 | 頁327-348 |
分類號 | 431.25 |
關鍵詞 | 花椰菜; 產銷; 臺灣; |
語文 | 中文(Chinese) |
中文摘要 | 本研究調查花椰菜其有三類型運銷通路即販運商運銷通路、農民團體共 同運銷通路、直接運銷通路。當花椰菜零售價每公斤50元時,其運銷價差平均每 公斤各為32.54元、29.28元、20.61元。不同的運銷通路,其各級運銷商的運銷費 用及所得利潤不盡相同,運銷損耗亦因運銷通路及零售價格之不同而不一致,但 以零售階段之損耗最多。而花椰菜農民所得以直銷方式最高,共同運銷次之,販 運商運銷最低。 花椰菜各級運銷商每戶、每人月所得與農家所得、非農家所得、勞工家庭所得、 每人國民生產毛額比較,除零售商月所得較遜色外,各級運銷商月所得均遠勝 之,但月所得並非十分優厚。花椰菜生產者所得佔零售價格比率,因運銷通路不 同而異,介於34.92~58.78兆間,各級運銷商利潤率僅6~22.38,實因介入之運銷商 較多所致。在正常價格估計花椰菜農民所得與一般農家所得不相上下,但若遇價 格慘跌時,農民所承擔之風險更大。 在各種運銷通路之運銷成本結構中,未有「超額利潤」或「中間剝削」現象存在, 但縮短運銷通路結構間距離,提高運銷職能,確可促使運銷成本結構,更趨合理。 改進批發市場之經營管理與交易制度,加強辦理共同運銷,嚴格執行分級包裝, 以發揮市場功能。擴大辦理直接運銷及零售階段之營運規模與現代化,切實推動 計劃產銷,實施秩序運銷,以調節市場供需,建立預警制度,掌握企業經營行銷 理念,並積極培養專業運銷人才,加強運銷制度之靈活運作,改善運銷結構,促 進農業之現代化。 |
英文摘要 | Shipper marketing, cooperative marketing, and direct marketing channelsfor cauliflower are investigated in this study. When the retail price ofcauliflower is NT$ 50 per kjlogram, the marketing margins are NT$ 32.54,29.28, and 20.61 per Kilogram for three marketing channels, respectively. Marketing costs and middlemen's profits are diverse for different marketing channels. Marketing waste rates vary with marketing channels and retail prices. Thehighest waste rate happens at retail level. The farmer's share of the consumer'sdollar for direct marketing is the highest, while, that for shipper marketing thelowest. The monthly incomes of cauliflower middlemen (per family and per capita)are compared with those of farmers, non-farmers, labors, and per capita GNP.Except retailers, the middlemen have higher monthly income. The share offarmer's income in retail price is from 34.92 to 58.78 among differentmarketing channels. On the other hand, the share of middlemen's profits isfrom 6.00 to 22.38 only because of too many middlemen involved in thisindustry. At average price, cauliflower farmers will have the similar income level with the other farmers. When cauliflower price slumps, farmers will bearhigh risk. No excess profits and middlemen's exploitation are found in marketingcost structure among marketing channels of cauliflower. However, shorteningmarketing channel and improving marketing functions will make cost structuremore reasonable. In order to develop marketing functions, it is required to improve marketmanagement and transaction systems, to ameliorate cooperative marketing, andto perform accurate grading and packing. For regulating demand and supply, itis suggested to develop direct marketing, to modernize market performance, toexpand the size for each retail firm, to plan production according to marketdemand, and to execute orderly marketing. In addition, a modern agriculturalmarketing needs warning systems, agribusiness management concepts, professional employees, active marketing systems, and efficient marketing structure. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。